Caporegime
That's correct, currently they are both just as bad. But in the past it was better and AMD had bit bigger market share, however not by much. Advertisement still sucks on their side.
This, competition is good, who knew? Look at Intel and AMD now, competition between them is solid and as a result over the last few years we have had i would argue some of the best CPU's we have had in decades, in CPU's terms its never been better to be alive.
There's been plenty of times in the past where AMD often was considerably better and cheaper then Nvidia on the same "shelf" - it didn't make people rush for AMD cards most of the time, though. Nvidia is just much better known. Same with CPUs Vs intel, as it's not just GPUs.
ATI tried really hard to break in to Nvidia's mindshare, with some limited success, they spent big on R&D and sold them cheap to try and break Nvidia's back, trouble is ATI's mindshare hit a wall, all Nvidia did was wait them out, the GTX 480 was a pig of a card, it was objectively a bad card and ridiculed for it by the tech press at the time, the HD 5870 earned a lot of kudos by the same press, the GTX 480 out sold it. Nvidia's bad card ns AMD good card Nvidia still win.
AMD have tried, despite ATI going bust trying, they have learned that the only way to shift that mindshare is if Nvidia make a bad card and AMD make one 3X as good at half the price, never going to happen.
The RX 7700 XT is objectively a much better card than the 4060Ti, and yet the former doesn't even show up on the Steam Hardware survey, the 4060Ti does and shows up well, same with the 7800 XT, that is a great card and cheaper than the worse 4070.
I think AMD have learned the reality and are resigned to it. You can paint a pile of dog poo green and people will pay £2000 for it. AMD can make an actual GPU and people will buy the green dog poo.
One cannot compete with that.
As far as I'm aware, Dx11 issues were dx11 issues - as in, problem was in DX itself. NVIDIA was able to workaround it with brilliant solution earlier as their GPU scheduler is a software one so they were able to modify it. AMD has had hardware one for ages and it took them munch longer to find a solution for dx11 shortcomings. Dx12 was the opposite and NVIDIA still has much higher CPU overhead which they can't fix without going for hardware GPU scheduler - but then they would lose dx11 advantage, hence this won't change anytime soon.
That's likely down to the dx11 issues mentioned earlier. AMD physically can't make it as good as Nvidia's workaround because of how hardware works. That said, neither vendor is at fault here, dx11 just has core issues (literally - single thread limits).
Yup, i even remember this, AMD launched Mantel, for what ever reason they did that it showed clearly the problem with DX 11, a slight digression but tech jurnoes like Ryan Shrout acted almost like they had no clue about what it was meant to be and with that used very fast CPU's with slow GPU's in single player games to conclude "it does absolutely nothing at all"
It doubled, no joke... my frame rates in BF4 multiplayer.
What a cynical bunch of _____ holes.
In DX12 because of the way AMD's architecture works they are anything up to 35% faster than Nvidia in a CPU bottleneck scenario.
If they pushed for RT now, they will save cost on development but lose on sales - people will quickly ditch such publishers which releases games that just don't work well on their machines. And that would be it. The mainstream gamers don't like to spend much and they dictate what is being widely used.
RT is one of those things where if you push it so hard you only get 35 FPS Nvidia are very much better than AMD, if 60 FPS or higher that very much better Nvidia vs AMD performance is very much diminished.
It pure marketing and too many tech jurnoes play along with it.
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