i do think it is expensive yes but literally everything has gone up. i bought a motorbike last april for roughly double what i would have paid 5-7 years ago. it's the way everything is going. look at food and energy prices. and like i said, i paid just under £1700 for a 3090 in 2020 brand new from amazon. i've just paid virtually the same for a lot more performance and my gaming has a new lease of life. do i wish they were cheaper? ofc i do. but i'm still happy with my purchase i'll get a lot of use out of it. i just sold my old 3080ti for £800 so that helped.In so far as if nvidia are offering you simply a 4090 for >£1700 (have also unreleased one) and yet to buy the real 4080 for £1050 the choice of the hobbyist is not only limited but also about double what was from previous gens (think about the 1080 for £620, 2080 for £680, 3080 for £649). Some folk might be happy about that, but I think the majority will not be!