LOL, when did Nvidia become a behemoth? Is it in CPUs, no that's not it... no wait is it with Tegra, no that's not it either. Oh wait, it in consoles... nope. Oh GPUs, ah OK.
Nvidia have been trying for a long time to become diversify away from GPUs and have failed. Now had you said Intel was a behemoth I would understand.
Uhhhm, you seem to have a serious chip on your shoulder about something.
Chill the hell out? Even the most ravaging AMD fanboy would agree nVidia are the much larger GPU company in terms of brand and consumer reach.