Its unsustainable, you can't keep demanding more for what you offer. the bubble will burst eventually.
The system is made to burst - they know its not sustainable.Boom and bust is an integral part of the system. Look what happened with the tech bubble 20 years ago? Its a Fiat money system built on debt. Its all about relative gains,not longterm investments which pensions are,which are getting raided to enrich certain people(IIRC,there is a big thread on here about it) despite record profits. The people who control this are the financial lot,who determine "what should be earned" and they are the same lot who made toxic debts into "investment packages" and caused the Great Recession.
The people who make the real money do it short term,as they get a quick return and will turn it into tangibles. This is why shorting is a thing. How much is made is not relevant,but the increase. Its why what Apple makes is NEVER enough - their shares have fallen when they actually made another record year but "missed" estimates.
So to increase those margins,so the stock price can go up,companies will jack up prices,and cut pay. Make stuff in cheaper and cheaper countries,etc. You see it with games too,ie,more and more DLCs,seasons passes,etc whilst the developers get squeezed more and more with terrible working conditions. But the companies are making huge profits,but its never enough. There will be another tech bubble crash at some point,and it will make the 2000s one look miniscule.
So now Joe and Jane Public are meant to then take whatever money they have and now "invest" it to get the money back by playing the stock market,instead of better pay and lower prices in the first place?? So take all the risk. You mean the same Joe and Jane public,who has to bare the brunt when the bubble bursts,and has to pay more taxes,have cuts in services,etc. There is a phrase for that "Privatising profits and socialising losses".