It hasn't yet. In recent years AMD have had plenty of opportunities to lower prices but instead they've just played follow the leader and let Nvidia lead the way.
They also forget what the situation was when the 8800GT was released. The 2900XT was a disaster and could barely compete with the 3rd fastest Nvidia GPU. Then ATI released the HD3870 which was slower than the 8800GT and priced at £150. It couldn't beat the 8800GT which was the 4th fastest Nvidia GPU,and then Nvidia released the 9600GT which traded blows with it. So let that sink in Nvidia had single GPU cards upto £400,but AMD could barely break even half that.
So Nvidia fought a price war,and how did ATI/AMD respond?? The HD4000 and HD5000 series launched after that. ATI/AMD during the HD3000 still had more sales share than AMD RTG has today.
Plus has everyone in the GPU section just forgot about Ryzen? It seems to me no one was moaning when AMD massively undercutting Intel core for core. GPUs seem to some really Apple level thing.
Why don't some people feel sympathy for "poor" Intel.
If you've been following the thread, you'll know that for me (and others) the products do not provide enough value at the asking price.
What you are calling envy is simply our rebuttal to the people saying, "Buying at these (inflated) prices will support future R&D and help prop up pension funds."
People have said prices were too high for yonks,but always before launch some people pop up before launches,justifying any kind of price increase. Happened even a decade a go. Its like clockwork.