In fairness AMD do the same thing, except they renamed the x870 to the x970 (to look like they added an extra tier), then they renamed that to the x90X part, then Fury and finally the Vega parts, except at the same time they moved those parts down to be mid-range parts while still naming them as top-end parts. Also in both cases filling out the product range with re-badges of the previous gen cards. They're now charging ~£800 for mid-range. I'm not sure which system is best but they've both got it down to a fine art.
Ok, I see what you are coming from with this. But, it's not the same, I think you are confusing actual name changing schemes with marketing. For the x870 to x970 name change.There was some technical problem with TSMC or something. AMD had the 5700 cards that they couldn't replace at that price point with the 6700 cards. So they renamed the 6700 cards to the 6800 and the 6800 became the 6900. When TSMC got sorted they replaced the 5700 cards with the 6700 ones. It was nothing to do with adding an adding a seemingly extra Tier like Nvidia done when they renamed their mid range cards to x80/x70. The other change is exactly what Nvidia did when switching from the 9xxx cards to the 2xx cards. It was complete renaming scheme from top down. And, you know the reason that Vega cards are selling at £800 and that's because of mining.
But, maybe I am wrong and I have no problem with that. Here is what Nvidia have done.
Step 1. Rename mid range parts to x80/x70
Step 2. Introduce the Titan and x80Ti cards.
Step 3. Release x80/x70 cards first, make x80 cards much more expensive. More expensive than the performance difference would suggest.
Step 4. Release The Titan card at nearly double the x80 price.
Step 5. A few moths later, release the x80Ti for what appears a reasonable price when compared to the x80 launch price and Titan price and having very similar performance to the Titan card.
Step 6. Drop x80 price down to where it should be based on it's actual performance difference over the x70 card.
Result: Well, massive profits. People buying twice during the one product cycle. Now they have a situation where people are upgrading from x80Ti to X80 and then x80Ti again. I mean, come on, AMD have nothing like this going on and never had anything even close to this. You say AMD are just as good at this as Nvidia and have it down to a fine art as well. Show me please. I don't know of any AMD marketing scheme, plan, whatever that is anything remotely like this. They made an attempt with Polaris to change the way up the way they release products. But, jury is still out on whether it was a success or not.
But, as I said, I have no problem been wrong. I just think AMD can't touch Nvidia for marketing, they aren't even close.