**NVIDIA GEFORCE GTX 680 NOW IN STOCK & AVAILABLE!!**

[bhavv]

How so? Price and performance are what lead to pricing. So AMD simply priced their cards accordingly.

Nope...AMD deserve the blame because they think they can enter "last year" graphic card battle with graphic cards that are launched over a year later, and with a price to match.

AMD release a card that outperforms one thats over a year old from the last generation, and they think they can price match it and **** the competition off, yet in a few weeks time they are unbelievably trumped by the actual current gen competition, and will remain behind for another year before they repeat a temporary victory over the previous high end card from Nvidia. Rinse and repeat.

Beyond pathetic.

GTX 480 > 5870
GTX 580 > 6970
GTX 680 > 7970.

The only reason why AMD/ATI cards were good previously was their prices, they rarely ever have a performance lead when comparing cards within the same generation, and the 7970 never deserved the price tag it was given.

 

[Locky]

3GB 580 £440. 3GB 7970 £440 at release. 7970 was faster.

1.5gGB 580 £380. Quelle surprise 3GB 7950 £380 at release, 7950 is faster.

OK?

You can't compare AMD's pricing to the Nvidia 580 3GB, the 580 3GB was never meant to be a serious card and was only a OMG wtf willy waving card.

 

[ALXAndy]

You can't compare AMD's pricing to the Nvidia 580 3GB, the 580 3GB was never meant to be a serious card and was only a OMG wtf willy waving card.

AMD obviously did.

So what were they supposed to do? look at the performance of existing cards and then charge less? Doesn't work like that.

If it did Nvidia would not be charging £400+ for the 104.

As quite simply compared to the 3gb 7970 it is light on specification.

No, what they are doing is charging a price per gaming performance.

Can't exactly blame that on AMD. Nvidia did the same thing (price for the performance) with the 580 and all the time they were still the top performers the price remained jammed there.

As for who is to blame? both of them are.

But blaming one side of things on AMD and then blaming the other side of things on AMD is completely blinkered, biased and stupid.

 

[bhavv]

AMD obviously did.

So what were they supposed to do? look at the performance of existing cards and then charge less? Doesn't work like that.

ATI 3870 - £150
ATI 4870 - £200
ATI 4890 - £200
AMD 5850 - £200
AMD 6950 - £200.

AMD / ATI have always worked just like that. Nvidia are not to blame for AMD's greed on their 7950 / 7970 pricing, only AMD themselves are. GK104 / GTX 680 was always planned to have been priced at the GTX 570 price point, not at £400. That only happened thanks to AMD's willy waving prices on the 7800 range.

7950 should have been £225, 7970 £300 based on the pricing history of AMD cards, and the GTX 680 would have come in at £250, and GTX 580s would have been price cut to £200 like the 480s were not too long ago.

 

[ALXAndy]

ATI 3870 - £150
ATI 4870 - £200
ATI 4890 - £200
AMD 5850 - £200
AMD 6950 - £200.

AMD / ATI have always worked just like that. Nvidia are not to blame for AMD's greed on their 7950 / 7970 pricing, only AMD themselves are. GK104 / GTX 680 was always planned to have been priced at the GTX 570 price point, not at £400. That only happened thanks to AMD's willy waving prices on the 7800 range.

7950 should have been £225, 7970 £300 based on the pricing history of AMD cards, and the GTX 680 would have come in at £250.

PC gaming is all about willy waving. TBH I'm so sick of it all now.

It's utterly hilarious that this time next year we will be able to buy an entire console that does all of this crap these GPUs do for the same price.

 

[TheRealDeal]

ATI 3870 - £150
ATI 4870 - £200
ATI 4890 - £200
AMD 5850 - £200
AMD 6950 - £200.

AMD / ATI have always worked just like that. Nvidia are not to blame for AMD's greed on their 7950 / 7970 pricing, only AMD themselves are. GK104 / GTX 680 was always planned to have been priced at the GTX 570 price point, not at £400. That only happened thanks to AMD's willy waving prices on the 7800 range.

7950 should have been £225, 7970 £300 based on the pricing history of AMD cards, and the GTX 680 would have come in at £250.

Talk about nvidia brain washing. Amd are not allowed to price high lol but nvidia can because they are nvidia. Amd have every right to price high when nvidia have no card on the market to match them. Amd have given great prices over the years and nvidia have had to follow because of this. If the gtx680 was out before the 7970 do you honestly believe it would not be priced so high. I beleive it might have been even higher or not released at all because nvidia had the market the way they wanted it.

 

[bhavv]

PC gaming is all about willy waving. TBH I'm so sick of it all now.

It's utterly hilarious that this time next year we will be able to buy an entire console that does all of this crap these GPUs do for the same price.

Then stop obsessing over PC hardware and go buy and enjoy a console.

In a years time, PC hardware will still be progressing beyond any console, while the consoles will be stuck with this years hardware for another 10 years.

 

[psychodil]

Please stop blaming nvidias pricing on amd. Amd are responsible for their pricing. Nvidia are responsible for their pricing. If nvidia wanted to release the 680 at 300 quid they could have. They didnt.

 

[CAT-THE-FIFTH]

But blaming one side of things on AMD and then blaming the other side of things on AMD is completely blinkered, biased and stupid.

I agree. There is nothing to have stopped Nvidia from releasing the GTX680 at £300 hence undercutting both the GTX580 and the HD7970 while being cheaper.

Yet,they chose not to since,they knew they could make money at the higher price point.

In the end it is people like me,who would ideally like to spend within the £100 to £200 who are screwed over in the long run. Once the 40NM cards dry up,I really want to see what happens this year.

The whole they did it,so we can do it stuff is irrelevant IMHO.

 

[ALXAndy]

Then stop obsessing over PC hardware and go buy and enjoy a console.

In a years time, PC hardware will still be progressing beyond any console, while the consoles will be stuck with this years hardware for another 10 years.

The Xbox 360 does not meet what I deem to be acceptable. It doesn't have the horse power to run 4XFSAA and give respectable framerates.

As for PC technology? do explain to me how a five year old console is even able to run the same games as this supposed amazing technology.

Because from where I am sitting the best you get out of a PC is a console game WITH the FSAA.

Hardly a quantum leap is it?

DX11 on the PC will not improve until it becomes a standard on consoles. So whether you like it or not your PC gaming is completely owned and dictated to by what the consoles are doing.

 

[bhavv]

They didnt.

They didnt have to because the 7970 performed far below their expectations while being excessively priced.

This was / is the roadmap for Kepler:

GK104 was never intended to have been a £400 part, that would have been where the GK110 would have been priced at.

As for PC technology? do explain to me how a five year old console is even able to run the same games as this supposed amazing technology.

Because the games only have the same name. The PC versions come with far better textures and mods available, and the settings always scale far higher. And of course AA which you already covered.

And not to mention that most games are console first and then ported to the PC, thats common knowledge.

 

[TAC4U]

PC gaming is all about willy waving. TBH I'm so sick of it all now.

It's utterly hilarious that this time next year we will be able to buy an entire console that does all of this crap these GPUs do for the same price.

You've just insulted every PC gamer here.

How can you say that, though? Do you have solid and conclusive evidence?

Because I have found two sites that are a little more in depth than some others and both say that there's nothing in it. IE - both cards perform bang on even when on a level playing field and thus one is not better than the other.

Yet, you are saying that the 680 IS faster.

Reviews that say the 680 is faster:
Hexus
AnandTech
HardOCP
Tom's Hardware
Guru3D
BitTech

It's universally accepted that the 680 is faster; not by a huge amount, but faster. However, I'm done discussing this with you now. You're clearly not being reasonable.

 

[Marine-RX179]

AMD obviously did.

So what were they supposed to do? look at the performance of existing cards and then charge less? Doesn't work like that.

Actually it has ALWAYS worked like that.

Performance increase of new gen cards is something that has been the norm with the new gen cards having around the same launch price pretty same as the previous gen cards which they replace. But this gen AMD's cards is a joke, with the performance to price ratio at a standstill comparing to previous year. If the new gen AMD cards were actually launched along side the 6950/6970/GTX560Ti/GTX570, they are still not better bang for bucks in anyway, despite being on the 28nm process.

 

[N19h7m4r3]

Because the games only have the same name. The PC versions come with far better textures and mods available, and the settings always scale far higher. And of course AA which you already covered.

And not to mention that most games are console first and then ported to the PC, thats common knowledge.

Then you get the great example of BF3 and The Witcher 2, which are brilliant games.
PC first, then ported to the console.

The Witcher is the prime example I think, look at how long it took for them to get the game on the Xbox from the pc, all while having to work hard not to lose visuals too much compared to performance.

I doubt the Xbox will be the equivalent to the PC maxed with Ubersampling and AA.

I personally can't wait to play TW2 with a new GPU when my GTX 680 arrives. Just two weeks until pay day!

 

[glenimp617]

The reason these graphics cards costs £400+ is because mugs like you lot buy them. Gibbo said they were selling one a minute on the EVGA till they went out of stock. Then people started switching to a different make If people didn't buy them so quickly, they would be cheaper.

I'd like to know what games warranty such an expensive card, as from where I'm sitting most PC games these days are average at best

 

[bhavv]

I'd like to know what games warranty such an expensive card

BF3 and quite a lot of other games at 2560x1440 resolution.

 

[Coolasmoo]

BF3 and quite a lot of other games at 2560x1440 resolution.

3D Vision gaming

 

[Gregster]

The reason these graphics cards costs £400+ is because mugs like you lot buy them. Gibbo said they were selling one a minute on the EVGA till they went out of stock. Then people started switching to a different make If people didn't buy them so quickly, they would be cheaper.

I'd like to know what games warranty such an expensive card, as from where I'm sitting most PC games these days are average at best

I am not only a "Noob" I am also a "Mug"

I am loving the insults.

 

[N19h7m4r3]

I am not only a "Noob" I am also a "Mug"

I am loving the insults.

You muggy n00b! Enjoy your GTX 680!

I really wanted to order one today, but got carried away a bit buying other crap recently

 

[Gregster]

3D Vision gaming

Yep good call. Also I find 3D great and would rather get a "Beefier" card to cope with it. I thought about getting an Ipad 3 but thought my money would be better on a GFX card.