Its quids in for Nvidia.
970's were about £215 to £230 on release. Now they are £260 to £300. 960's will be about £200 to £230. People who didnt buy the 970's months ago have lost out. Without taking into consideration the free games you use to get.
970's were never that price, lowest they hit was £239.99 inc. vat, they are now starting from around £260 inc. vat, simply down to exchange rates changing.
960 also not be that price, your miles out, way under £200 !
