save our reputation and jeopardise the company in the process? That's not really an option. We're not talking about a few customers or less than a hundred quid per customer, we're talking about many hundreds per customer and thousands of customers. Sorry, we've been open about it all, when the market price was driven high by scalping and CEX offering silly cash prices we could fund the upgrades by selling other models. Now that we are trying to get the pricing down that revenue is no longer there so we can't afford to keep funding the upgrades ourselves.
With the exception of some 3060 SKUs and a few deals which Gibbo has managed to pull off, these cards aren't getting cheaper for us to buy, in fact some have seen yet another price increase in the last month and we still have the same overheads, even if we don't have a great deal of supply.
We don't have a magic 'cancel all' button, so either way it's a manual process. We'd rather customers have a conversation and look at the alternatives that we keep trying to source and then make the decision themselves, rather than the cancellation news coming via an impersonal email. Ultimately, it's only slightly more work for us this way.
There's also the issue mentioned by Gibbo a few times previously regarding Paypal, where we are unable to issue refunds automatically and those customers have to contact us.
We'll definitely get to a point where we give up waiting for the remaining customers to contact us, but until then, there's no harm in continuing to look for new options.