The palit gamerock 3090 oc is an easy equal to the strix, It has one of the best VRM's and power layout on any 3090 with very good quality components used . Alphacool will be producing a water block for it soon. I have had asus GFX cards fail before, but like all things you might get a bad card from any maker. The gamerock series are very good cards.
They are so bad I own 4 of them now.. .. People not doing their research and the name palit scares them, this time they basically built a strix with better build quality. I would say an evga FTW3 but evga this generation has one of the worst components on a card.