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No, they are comparing it to the launch of the 980, which is the card the 1080 is replacing.
Are you are forgetting there has been 4 year and a quarter (almost half a decade) in between the two launchesPeople are comparing the 1080 launch price to the launch price of the GTX 680.
What they are forgetting is the GTX 1080 is 4x as fast as a GTX 680.
If your living in the US and buy a card from OcUK the card would cost the person in the US $725-$750 depending on the exchange rate the bank/cc company gave for the transaction.
So UK pricing is not far from US MSRP of $699 really.
Just like if you buy a card from the US online delivered to the UK, then customs will add import and VAT charges, plus delivery etc. and again the final amount will be similar or more, with no UK support.
I am confident these cards with additional power phase and hybrid coolers will overclock insane, the reference cards can do 2GHz plus, I'd be amazed if we did not see some Hybrid Classified cooled style cards close to 2.5GHz OC.
Time will tell.![]()
Are you are forgetting there has been 4 year and a quarter (soon half a decade) in between the two launches![]()
Unknown as they will come later by which time exchange rates could have moved in our favour or even gone against us.
If they were available right now I would expect Matrix and Classified to be just as much if not more!
Flagship custom cards will cost more!
High-end custom cards will cost similar!
Low-end custom cards (cheap blowers), will cost less!
People should be able to realise this, it is pretty much common sense, just look at our 980Ti pricing and bear in mind we typically sold the reference 980Ti's for around £500, only at the end of their lifespan did we increase pricing as I took decision to stop ordering those.
Wow, I sold one of my 980s already and everything....seriously considering surviving on one 980 for a few months to see what happens now. £620+ is just a bit rich for me. I was expecting selling my 2 980s to more or less pay for this =/
soon as their avaliable (after 27th) they will be much cheaper, good £50-100 im waiting on the EVGA cooler than buying mine. [also going from 2x980s)
Haha, I hope so. because £620 is a bit bloody insane.
So we are all agreed, it is very expensive. Can we change the talk to something else now please lol. Bored now!