Soldato
Don't you think that they would have reduced the price anyway as they are about to release the 780Ti?
By $150 lol, they were forced in to it by the 290x and the impending 290. The ti is a kneejerk reaction by nvidia to the 290x, I'm betting it's simply a rebranded titan with higher clocks.
If Nvidia could keep milking people £500+ for a 780 they would.