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*****NVIDIA PRICE DROP - OcUK First NVIDIA GTX 460's from £99.99 +VAT!*****

Any news on when the ASUS cards will be back in stock? Even though they are a bit more expensive than the Value cards I think the better VRM and cooler are worth paying for.
 
Mr Krugga said:
Lol. GTX 295 uses 896MB RAM per core, you fail a big one.
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gtx295 is an sli on a card. Whatever data is on one set of 896 is duplicated on the other, so essentially you're left with 896 of usable RAM.


anyways. Ati will have to drop a price or two now. Although, if they dont, i will be pretty impressed at the whole ASP hardly shifting for the entire product life (for some of the cards anyways...)
 
Saw something about this on Fud, considering I think Fud is pretty much pro Nvidia this makes interesting reading:
http://www.fudzilla.com/graphics/graphics/nvidia-preparing-to-lose-millions
Great for the consumer but not so great for Nvidia and it's shareholders!!!
Sorry if I'm being stupid but is making a loss worth it for market share? Surely market share only means something if you made some profit getting it...:confused:
Good on you Nvidia! Can't wait to see what they do when the 6870 is released?! 480 for £200 any1??? :D
 
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Jibber55 said:
Saw something about this on Fud, considering I think Fud is pretty much pro Nvidia this makes interesting reading:
http://www.fudzilla.com/graphics/graphics/nvidia-preparing-to-lose-millions
Great for the consumer but not so great for Nvidia and it's shareholders!!!
Sorry if I'm being stupid but is making a loss worth it for market share? Surely market share only means something if you made some profit getting it...:confused:
Good on you Nvidia! Can't wait to see what they do when the 6870 is released?! 480 for £200 any1??? :D
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Yes, think about it this way, when the cores are made the money is spent, its gone done and dusted, once the cores are made they sit on shelves before they are bought.

If they need to be sold at £150 minimum to make a profit, ideally you want to sell for a decent amount more than that. But if you've got 50k of them on shelves, thats well, at around 80 per wafer(5870 gets 100, and is about 10% smaller) thats $5k per 80 cores, so 50k cores sitting on the shelf already cost you over £3million to produce those cores.

Now if you find out that in 2 months, a product will come out, will be faster, cost less and most importantly can be sold at a profit, for less money than you can sell at a loss, you're screwed.

But these cards are ALREADY made and already spent 3million on, if they never get sold, you've lost the full 3.125million and thats worst case scenario. So you decide, you can't sell them at £150, which is the price needed to break even. But if you can sell them ALL at £120, then instead of losing 3million, you lose only lose 1/5th, so you can claw 2.5mil back for the cards.

Its a fine margin, sell them too cheap and they'll be sold out way before the new cards come out, sell them too expensive, they'll take too long to sell and when the new cards come out they'll have to go down even further in price.

Its better to lose a million or two now, than another couple million selling them at £90 in a couple months.

Because of where they are, and how much stock they have to sell before the new cards launch, they can choose not to build new ones and thats easy enough, though they get the cut down parts as a by product of failed cores making the 460gtx cards, so it will never do that well because they'll be building these parts for the next year. However again, its better to sell salvaged parts for anything, instead of throwing them out and only selling the higher end versions.

The one very clear thing is, you only drop the price that much to try and get rid of everything you can before its too late.

But thats the thing, the massive drop now, 2 months in advance means the price will be even better in 2 months.

The question is really, how many do they have in stock to try and get rid of and save as much money as possible. They're going to have this problem for the next year though, till 28nm stuff comes out probably Q3 or Q4 next year. Judging by core sizes and comparitive performance Nvidia across their range can't get any volume sales with sizable profits.

The 470gtx is already at the price you suggest for the 480gtx, they aren't making many now, the 470gtx is EOL'd and rather than make entire wafers of incredibly expensive GF100's just to sell at a massive loss at £200, the salvaged parts, the 465/470gtx won't be sellable as there will be GF104 products, at 1/3 smaller and probably 50-60% cheaper to produce, that beat both of those. They'll continue making a few GF100's of which almost all will be sold as Quadro's and then they have a few 480gtx's in at silly prices, like they did with the GTX285, to "appear" to be competing, while having the price high enough that no one wants to buy it.

Once they did effectively the same thing with the 260-285gtx a year ago, they started selling the GTX285, up from around £200, to £300-350, while a 5870 spanked it and was £300. Because at that price no one was buying 285's, but Nvidia could keep a few on shelves around the world, without them selling, without needing to make more, and without making much loss on the few hundreds that got sold. The GF100 will go the same way, reserved for the Quadro market where you can sell the same card for £2k and go laughing all the way to the bank.
 
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So, better to sell them for a 'small' loss now than never sell them at all and make a much bigger loss. Yeah, I can see your point.
They must be quite worried about ATI's impending release, wonder if they know more than we do about how good they're going to be! :eek:
 
Jibber55 said:
So, better to sell them for a 'small' loss now than never sell them at all and make a much bigger loss. Yeah, I can see your point.
They must be quite worried about ATI's impending release, wonder if they know more than we do about how good they're going to be! :eek:
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The thing is, they don't have to be much better at all. If ATi wanted they could price their whole 5xxx range less than NVidia's offerings and not break a sweat. The only reason they haven't done that is because they don't need to, they aren't making any more 5xxx (for the retail channel anyway, they may still be supplying OEMs) so they don't need or want to lower the price to shift more volume.

If the 6xxx series is even 20% faster than the equivalent 5 series card and sold for the same price they easily beat NVidia in every segment. And I suspect the difference will be more than 20% myself.
 
Hi there


Check out the This Week Only price on the Palit GTX 460:-


Palit GeForce GTX 460 768MB GDDR5 PCI-Express Graphics Card @ £112.79 inc VAT

GX-000-PL_400.jpg


Built from the ground up for DirectX 11, GeForce GTX 460 delivers the ultimate next generation gaming experience. With up to 4x the DirectX 11 tessellation performance of the competition, GTX 460 packs highly detailed visuals into your games - without sacrificing high frame rates. And with NVIDIA 3D Vision, PhysX, and CUDA technologies, GeForce GTX 460 powers all the incredibly realistic effects that your games can throw its way.

- Core Clock: 675MHz
- Memory: 768MB GDDR5
- Memory Clock: 3600MHz (Effective)
- Memory Interface: 192-Bit
- Processing Cores: 336
- Shader Clock: 1350MHz
- Bus Type: PCI-Express 2.0
- Display Connectors: 2x Dual-Link DVI-I & 1x HDMI 1.4a
- SLI Ready
- HDCP Capable
- DirectX 11 Support
- OpenGL 4.0 Support
- PhysX Enabled
- CUDA Enabled
- Warranty: 2 Years


Only £112.79 inc VAT.

ORDER NOW
 
grrrr.....I broke and ordered one! That palit is short enough to fit in my lian li pc-q07 :) next just got to find a way to keep it cool in there.
 
Gibbo said:
Hi there

Nope not going EOL, GTS 450 will be sub £100 inc. vat. :)
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This does make upgrading pretty confusing if you're not looking at benchmarks all day ;)

Come next year, when I look at replacing my 8800GT 512mb, it seems I'll have a choice of the 460, 455 or 450 - with 512-1gb ram - and won't be entirely sure which is a "worthwhile" upgrade and which is just adding a few measly %...

Seems new generations of gfx cards aren't making the huge jumps in performance they were years ago, I will have to be a bit more careful when planning upgrades...
 
This does make upgrading pretty confusing if you're not looking at benchmarks all day ;)
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Not really just look at all the threads on page 1 and the gossip, its easy to see from your point of view the GTX460 1gb is the way to go.
 
hmmn
the GTX260 or Ati 5850 (i'm looking at bang for buck, not necessary out and out performance)
I'm tempted by either of them? Baring in mind i have a Crossfire motherboard and 3870 would the 5850 be a better investment??
thanks :D
 
Someone explain to me why the 460s have plummeted in price ? Is there something coming out around the corner or as suggested on page 1 - Nvidia's just trying to regain market share.

Damn fine price btw
 
I believe the thinking is nvidia need to shift stock fast before the new ati/amd 6 series is announced (6 series event on the 12th october) and released possibly as soon as late October (25th).
 
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