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Did you read any of the threads? ScottB has said on many occasions that IHV`s and Distributors (importers) are hiking prices - so either they buy in increasingly expensive cards and sell at a tiny margin , or have no product at all.

Hate to say this, but the cards being sold are not at a 'tiny' margain. I'm sort of in the industry and bought my KFA 3090 HOF from one of probably 2/3 UK distributors for them and paid circa £1900 6 weeks ago; OCUK were selling the same card for £2700... don't believe everything you read. Yes prices are going up, and buying costs are now above MRSP, but not going up as much as retailers and etailers are telling us.
 
Hate to say this, but the cards being sold are not at a 'tiny' margain. I'm sort of in the industry and bought my KFA 3090 HOF from one of probably 2/3 UK distributors for them and paid circa £1900 6 weeks ago; OCUK were selling the same card for £2700... don't believe everything you read. Yes prices are going up, and buying costs are now above MRSP, but not going up as much as retailers and etailers are telling us.
But they have much lower levels of supply

Sell 10 cards at £700 margin = £7000
Sell 100 cards at £70 margin = £7000

Still got a business to run and lots of costs to cover even though the supply chain has dried up and there are barely any cards in stock any more
 
But they have much lower levels of supply

Sell 10 cards at £700 margin = £7000
Sell 100 cards at £70 margin = £7000

Still got a business to run and lots of costs to cover even though the supply chain has dried up and there are barely any cards in stock any more

Oh yeah I totally understand that and the reasoning, but the line 'distributors are hiking prices' doesn't sit well when I know how much the industry are paying. To be fair though, if someone is willing to pay £2700 for a GPU then leave them to it. Supply determines the demand
 
Oh yeah I totally understand that and the reasoning, but the line 'distributors are hiking prices' doesn't sit well when I know how much the industry are paying. To be fair though, if someone is willing to pay £2700 for a GPU then leave them to it. Supply determines the demand
i agree. i can still get some cards at near RRP, but these etailors are still getting direct form manufacture at reasonable prices and making lots of profit. some are not, some are.
 
We all just want a card in the hands of people who will use it, it cannot be hard to sort out this bot issue or create a fair queue for people only. Still struggling along with my GTX970
 
why would retailers do that, its fill your boots season, they can sell higher to miners and scalpers, so why would they restrict sales, retailers dont give a toss about who buys a card a long as they make money, same goes for aib.
loyalty has long long gone im affraid
 
We all just want a card in the hands of people who will use it, it cannot be hard to sort out this bot issue or create a fair queue for people only. Still struggling along with my GTX970

Sometimes I get the impression they no longer care. It's just PR faff to kid on people. It's easy money to sell to the scalpers/miners rather than legit people. Quick and easy is all it is nowadays no matter what it is.
 
Yeah I think you're both right, as you say at the end of the day it is money for them and stock goes out the door quickly. Just need as many people as possible to hold out on buying from scalpers so hopefully some will pull a loss but I'm sure most of them are making a killing on cards and consoles at the moment
 
It's the delta in price between the FE and AIB prices - £300 plus for a cooler, effectively. Madness!
Watch some tech/review videos. I'm not saying that £300 is justified but it's a hell of a lot more than 'just a cooler' that you get on the higher end boards. Better power delivery, multiple vbios, aesthetic touches like RGB, hell some of the ridiculous cards even have lcd screens these days.
 
Watch some tech/review videos. I'm not saying that £300 is justified but it's a hell of a lot more than 'just a cooler' that you get on the higher end boards. Better power delivery, multiple vbios, aesthetic touches like RGB, hell some of the ridiculous cards even have lcd screens these days.

All fair points, but I guess the point (that you acknowledged) is that another 30% cost does not equate to anything more than what, 5% performance? Unless you value RGB bling anyway :)
 
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