I find it odd people are blaming OCUK for anything, its not their fault. Its simple supply and demand that dictates pricing. They know supply was short so they upped the price and the demand was high. The problem is not them, they are a business not a charity. The problem, if anyone was to point the blame, is people not using common sense when purchasing, with TONS of 0% finance available to people who don't even work well you get the rest.
Rather than buy 5080 wait for AMD offering at the very least to compare performance, Unfortunatley even when AMD had a competing product nobody was willing to purchase it and hence you now have Nvidia monopoly and with AI demand we gamers are a after thought to them. Depending on how this 5000 series sales go, you can expect 6090 to be £2500RRP and £3000+ for AIB card.