How many generations in a row now is it we've heard complaints about Nvidia's pricing and performance gains and been told AMD would come along and fix everything? I certainly remember it for the 3000 and 4000 series. I think we may have had it for the 2000 series as well. And every time, they under-deliver and set their RRP £50 below Nvidia.It won't.
It's doubtful going to be cheap enough, and they won't get the OEM market share to make a difference.
AMD and rDNA 4 are not going to be the saviours of GPU'S for gaming.
AMD missed a massive own goal here by not taking advantage of Nvidia's delay over the usual two year cycle to go first. They might have got some attention and won a bit of marketshare if they'd done that. As it is, we're doomed for another cycle of people sucking in through their teeth and saying "Well, it's competitive on raster and a little bit cheaper, but it loses out in RT and upscaling", only this time there won't even be competitors at the top end.