Nvidia rumour to be launching new GTX 11 series without ray tracing

[lltfdaniel]

Then buy a PC with 570 spec, save literally thousands and be happy? My point is, it's not 2/3k PC's vs consoles, it's 500-1k PC's vs consoles. PC enthusiasts don't have to own the high end.

Rx 570 eh well that is good news, you don't need a ultra expensive graphics card to play on ultra at above 30fps @ 1080p, unlike in the past like with crysis if you can remember that game needed ultra speced graphics cards.

 

[doody]

RTX 2060 DEATH of Mid-Range GPUs! https://www.youtube.com/watch?v=wFndEd4F1XQ

 

[easyrider]

£399 for a RTX 2060 ?

 

[Ian Evey]

£399 for a RTX 2060 ?

Why not! With how well the rtx 20xx cards have sold why not out price the lower end customers too

 

[Nasher]

£399 lol. Or spend £100 less and get a Vega56 which is higher spec.

32bit called and it wants it's 3gb vram back.

 

[Flake87]

https://www.extremetech.com/gaming/282982-its-easy-being-green-looking-ahead-to-nvidia-in-2019

An overview of NVidia for 2019 and its product range, plus a few more comments about a rumoured GTX 11 series:

"The consumer GPU picture is a little less clear. With Turing now in-market at $500 and above, the next step is the RTX 2060 and whatever 11-series cards Nvidia is pairing with it — exactly what the company’s new product stack will look like and how it will interleave GTX and RTX cards is unclear, but we’re seeing enough information concerning an upcoming 11-series launch to think such overlap is likely. I’ve theorized before that Nvidia could bring 7nm GPUs to market as early as 2019, making Turing a relatively short-lived product."

 

[Flake87]

A new fourth class action lawsuit has been lodged against NVidia yesterday along the same lines as the others:

https://www.techspot.com/news/78060...-lawsuits-following-cryptocurrency-crash.html

"According to the Complaint, the Company made false and misleading statements to the market. NVIDIA touted its ability to monitor the cryptocurrency market and make rapid changes to its business as necessary. The Company claimed to be “masters at managing our channel, and we understand the channel very well.” NVIDIA also claimed to the market that any drop off in demand for its GPUs amongst cryptocurrency miners would not negatively impact the Company’s business because of strong demand for GPUs from the gaming market. Based on these facts, the Company’s public statements were false and materially misleading throughout the class period. When the market learned the truth about NVIDIA, investors suffered damages."

Nvidia's stock is still plummeting and seems to show little sign of stabilising. The business model urgently needs to be reviewed if NVidia is going to survive in the longer term. The current strategy is highly dangerous as it is a single technology unique to NVidia and at a price point few will buy into. This leaves a massive gap in the market for other entrants such as Intel, Google, AMD, etc etc to exploit and if they can produce a decent card which will sell for $600 - 800 they will take a large chuck of NVidias market share. It seems that Jensen thought the good times would last forever, and built a strategy of ever increasing prices on the assumption buyers would always stump up the readies for his latest cards.
A business strategy which sees a launch of slimmed down cards at lower prices would be the most sensible move, as it closes the door on a market gap and makes it much more difficult for new entrants to gain a foothold in the market, as many have commented here, they probably would buy a new value line of GPU but won't shell out for RTX at the current prices.

 

[LambChop]

Hugs his 2080 ti.

 

[dragonslayer]

Nvidia are actually stuck in a hard place right now if they do make a none RTX line of cards they'll have to underperform otherwise no one will buy the RTX variation but if they lower the performance to much AMD will "overtake" them so either way Nvidia will lose out

 

[Marine-RX179]

£399 for a RTX 2060 ?

"At the way this is going, the xx50 cards will be £200+ cards" was what I said 1-2 years ago, but I said it in the sense of "eventually", and didn't expect that would happen so soon...

 

[Flake87]

Nvidia are actually stuck in a hard place right now if they do make a none RTX line of cards they'll have to underperform otherwise no one will buy the RTX variation but if they lower the performance to much AMD will "overtake" them so either way Nvidia will lose out

Underperform depends on the price point of course. So long as they don't make something which is 1080Ti equivalent for less money, they might be OK. A 1070Ti model equivalent at similar price with better performance might work for them.

The cheapest way to do this is to just use the GPU chips from the RTX cards and leave the other chips off, meaning the manufacturing price comes right down, development costs are kept low and then they market it as a lower end product. The technology isn't going to be around for long anyway, and the hope will be that neither will the economic situation, so they can offer this line up as a temporary quick fix.

 

[TNA]

A new fourth class action lawsuit has been lodged against NVidia yesterday along the same lines as the others:

https://www.techspot.com/news/78060...-lawsuits-following-cryptocurrency-crash.html

"According to the Complaint, the Company made false and misleading statements to the market. NVIDIA touted its ability to monitor the cryptocurrency market and make rapid changes to its business as necessary. The Company claimed to be “masters at managing our channel, and we understand the channel very well.” NVIDIA also claimed to the market that any drop off in demand for its GPUs amongst cryptocurrency miners would not negatively impact the Company’s business because of strong demand for GPUs from the gaming market. Based on these facts, the Company’s public statements were false and materially misleading throughout the class period. When the market learned the truth about NVIDIA, investors suffered damages."

Nvidia's stock is still plummeting and seems to show little sign of stabilising. The business model urgently needs to be reviewed if NVidia is going to survive in the longer term. The current strategy is highly dangerous as it is a single technology unique to NVidia and at a price point few will buy into. This leaves a massive gap in the market for other entrants such as Intel, Google, AMD, etc etc to exploit and if they can produce a decent card which will sell for $600 - 800 they will take a large chuck of NVidias market share. It seems that Jensen thought the good times would last forever, and built a strategy of ever increasing prices on the assumption buyers would always stump up the readies for his latest cards.
A business strategy which sees a launch of slimmed down cards at lower prices would be the most sensible move, as it closes the door on a market gap and makes it much more difficult for new entrants to gain a foothold in the market, as many have commented here, they probably would buy a new value line of GPU but won't shell out for RTX at the current prices.

This is all good news for us. I hope they suffer a lot worse so they get grounded a little and go back to their previous business model. Release a Titan for silly money’s early and milk people who have the money and don’t care, then 6 months later lob off 1gb of vram and make a xx80Ti version for £600-700.

Really hope AMD return to bringing us something more competitive at 7nm. It does not need to be the best. If they can release a Vega 64 + 30-40% extra performance using 7nm for under £500 that would be good.

RTX seems like it is 3-4 years away at least by the looks of it, as we will just get a handful of games each year it seems. Unless they release it and it is very good on a must have game like Cyberpunk 2077, then I will be happy to skip it again for my next purchase.

 

[Blackjack Davy]

£399 lol. Or spend £100 less and get a Vega56 which is higher spec.

And it'll still be outsold 10:1 because its not coloured green.

 

[subbytna]

Hugs his 2080 ti.

Just think of all the hookers you could have hugged with that 1100 cash....

 

[subbytna]

And it'll still be outsold 10:1 because its not coloured green.

Mindshare is being eroded. That can only be good for gamers. When people buy 2500 quid Volta's and 1200 quid launch price 2080ti cards, Nvidia just laughed and said "haha we priced them at stupid levels and they still bought them" this is now the new norm for prices for GPUs, thanks to those "I must buy it anyway" fanboys with more money than sense.

 

[Grandmaster Fap!]

Just think of all the hookers you could have hugged with that 1100 cash....

That would get you 30 seconds with one in Vegas but still worth it over an RTX

 

[Kaapstad]

Mindshare is being eroded. That can only be good for gamers. When people buy 2500 quid Volta's and 1200 quid launch price 2080ti cards, Nvidia just laughed and said "haha we priced them at stupid levels and they still bought them" this is now the new norm for prices for GPUs, thanks to those "I must buy it anyway" fanboys with more money than sense.

The people you describe above are not the problem.

It will be the people who buy cards like the 2060 at silly prices who are the problem as NVidia will sell hundreds if not thousands of them compared to each RTX Titan they sell.

 

[Razor Time]

The people you describe above are not the problem.

It will be the people who buy cards like the 2060 at silly prices who are the problem as NVidia will sell hundreds if not thousands of them compared to each RTX Titan they sell.

Anyone who buys at these silly prices are the problem.

 

[LePhuronn]

The cheapest way to do this is to just use the GPU chips from the RTX cards and leave the other chips off

What "other" chips?

 

[bru]

What "other" chips?

He clearly has no idea what he is talking about.