Talking about prices, with the ten series, I more annoyed at the AIB's for blatantly ignoring the fact that the founders editions are suppose to be $100 and $70 more expensive than the Custom cards.
1080, only £30 cheaper than the founders.
1070, only £20 cheaper than the founders.
My opinion it was a bad idea for NVidia to do what they did with the founders edition, introducing it at $100/$70 higher MSRP, but the way the AIB's have just taken it as an excuse to just bump up the prices.
Of course that coupled with the pound tanking, demand outstripping supply, stores gouging a bit, the prices are just getting silly.
Personally I want a 1070, but I'm having a hard time justifying the £400/450 price tag, Massively not helped by me needing a new monitor, but trying to wait for better than 60hz 4k ones.
Anyway back on topic, bring on the Titan P as it might help the lower cards prices.
I don' think Nvidia fully thought out the consequences of making the FE a premium model at a higher price. The reasoning for the FE is sound enough in isolation. Systems builders want a good quality reference card for the lifetime of the product. AIB partners get annoyed at Nvidia/AMD undercutting the AIB costs with cheap reference cards. So a simple solution is to have Founders Edition card set at a price that the AIB partners can be very competitive with, with the added bonuses for Nvidia that they cn get even more cash. The problem if the AIB just use the FE pricing as the starting point.
I think next time Nvidia need to be more careful. Perhaps have a vanilla reference card as well as a premium FE card. Alternately they could force AIB partners to offer at least 1 basic model at the stated MSRP.