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OcUK GUIDE TO ORDERING YOUR AMD 9070 GRAPHICS CARD TODAY AT 14:00

Gibbo said he expects the base cards to end up at 630 long term ( he said during the launch) the 1 thing going for us the pound getting stronger.
 
I know overclockers is Hella busy right now, but my hellhound still hasn't been shipped and I ordered on the 6th?

I paid for premium delivery :)
 
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Asrock still instock nearly two hours later for £668.99, I see 40+ sold on the thumb. If thats acurate people have stopped buying the over priced cards. I wonder with the next batch will the price drop to 630 again for the next batch. I doubt they will drop the price of these as people will be complaining.
 
DamianOD said:
Asrock still instock nearly two hours later for £668.99, I see 40+ sold on the thumb. If thats acurate people have stopped buying the over priced cards. I wonder with the next batch will the price drop to 630 again for the next batch. I doubt they will drop the price of these as people will be complaining.
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It doesn't matter what their cost. It matters about what the rebates are.
 
DamianOD said:
Asrock still instock nearly two hours later for £668.99, I see 40+ sold on the thumb. If thats acurate people have stopped buying the over priced cards. I wonder with the next batch will the price drop to 630 again for the next batch. I doubt they will drop the price of these as people will be complaining.
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Gibbo has already stated the Asrock Steel isn't a MSRP card.
At £649 they were making 8% margin if i remember correctly.
 
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AMD are correct in that the MSRP (manufacturers suggested retail price) will not change. However, it is unfortunately supply and demand. If people are willing to pay £100 over msrp and they keep selling out, then prices will not come down, they may even go up.

MSRP is not sale price.

People get confused as well between AMD's "available from" price and MSRP. For example, the MSRP of the nitro+ is set by sapphire I would assume, each card has it's own MSRP.
 
Yeah its a recommended price but cost does matter. If Its a cheaper card thats been marked up then the price can be lowered if they aren't selling. If the cost of the card is close to oc selling price that it prob won't drop. Either way cards not selling will eventually lower the price thats for certain.
 
btrudgill said:
AMD are correct in that the MSRP (manufacturers suggested retail price) will not change. However, it is unfortunately supply and demand. If people are willing to pay £100 over msrp and they keep selling out, then prices will not come down, they may even go up.

MSRP is not sale price.

People get confused as well between AMD's "available from" price and MSRP. For example, the MSRP of the nitro+ is set by sapphire I would assume, each card has it's own MSRP.
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And the nitro+ is $730 MSRP.
 
AMD just sent us this for 9950X3D / 9900X3D:

Dear Partner,

Please be aware that the US clocks changed last week and the embargo lifts today at:
Sales & Ad Embargo lift date: March 12, 2025 – 9 AM ET 13:00 UK and 14:00 CET
 
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Kirkatron said:
Gibbo has already stated the Asrock Steel isn't a MSRP card.
At £649 they were making 8% margin if i remember correctly.
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8% seems way too low. Not worked in this sector of retail, but when I did in another sector, high value items that sell less in numbers is greater margin, as whoever is selling isn't going to be selling them in the numbers that low value items sell.
 
It's quite common for MSRP to be completely unworkable too, particularly when it is a USD MSRP. A manufacturer can say what it likes, it could be $99 cost to retailer with an MSRP of $100. I work in B2B industrial IT, but we sell products from a US company and some of the difference on published price lists between landed cost (product cost plus shipping) means we can only just hit MSRP to give resellers on some products due to the manufacturer's tight margins in trying to compete, let alone support MSRP to an end user.

Depending on the supply chain, there may be an intermediary importer/distributor if the product isn't being shipped directly from the manufacturer to the retailer. I work on the same industrial estate which handles the import and distribution of a lot of ASUS and ASRock stuff amongst others in the UK. They are given the price they must supply it at to the retailers, often less than if they want the stock to sell themselves, but there still needs to be a cut for them to pay for handling and processing it.

There is always a currency conversion loss, you can't just use the direct exchange rate. Forex companies want their cut for converting your GBP to USD to pay the manufacturer/disti. Banks want their cut to process the payment in terms of business banking charges. Companies also have to hedge their bets a bit on fluctuations in exchange rate from when they get the customer money in GBP and have to pay in USD. In Europe the retailers also have to swallow credit card fees, that can be another 2-3% gone.

OcUK need to pay for all the free shipping given to forum members, pay for mistakes, RMAs, etc. Before any of their own business costs need to be accounted for.

From Gibbo's posts on the forum, it looks like he tightened his margin as much as possible and had rebates from AMD/manufacturers to hit MSRP, but now the products are priced using their more normal margins.
 
I fully understand the OC cards have there own MSRP. The statement from AMD was clear as below,
AMD stated that it is "inaccurate" to say that the MSRP ($549/$599) was a launch-only price and that they expect cards to be available from multiple vendors at MSRP.
It is a simple case of supply and demand and people willing to overpay. The Sapphire Pulse is one model that was £579 at launch but now its £649 for the restock. That is what the statement is referring to.
 
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Any card which is AMD reference clocks/power limit, I would expect at MSRP/UK launch price.

RX 9070 XT 2970MHz 304W
RX 9070 2520MHz 220W

Especially cards with no dual VBIOS, slimmer coolers, etc.

Understand exchange rate, plus VAT, as I understand US price does't account for taxes in US?
 
The margins for online retail is very low people will buy from the other places if they can save £20 and it's in stock This means everyone has low margins. It's launches like this that gives them a chance to make a more normal margin
 
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Copesman said:
The margins for online retail is very low people will buy from the other places if they can save £20 and it's in stock This means everyone has low margins. It's launches like this that gives them a chance to make a more normal margin
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That's the thing though - it's a big "if" in relation to whether it is in stock. While the places with the lower profit margins may sell out first, in the event of supply not meeting demand the others will also sell at higher margins.
 
gupsterg said:
8% seems way too low. Not worked in this sector of retail, but when I did in another sector, high value items that sell less in numbers is greater margin, as whoever is selling isn't going to be selling them in the numbers that low value items sell.
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you need to make 30-40% over the total baskets to make a decent profit after running costs ect this might be slightly less for retail warhouse sales with less other costs , 8% is pretty much a loss leader once you factor in costs and invoicing ect
 
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