I think the asus customer service representatives don't have the full details on what is going on. So I wouldn't take anything which is posted on reddit as gospel.
The guy I spoke to said, Asus cards were being shipped to resellers in, 'the next couple of weeks'. So I questioned him on the ETA of the 10th of June.
He said he couldn't give much details as the customer support staff have, 'limited access', to such details. All he knew was that as of right now, apparently no asus strix had been shipped to UK resellers. An only once they had been shipped, could an ETA be given.
Could be true, could not be, take it with a pinch of salt because who knows.
Essentially, if you're high up the pre-order list like me(433), I wouldn't be expecting your strix till sometime in July.