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Maybe so but most people want the third party iterations with the non POS coolers.
In my circumastance there is benefit to a blower cooler.
My case is a micro ATX form factor with 180mm intake fan which creates positive pressure. The 120mm exhaust fan spot is occupied by a radiator with a push/pull dual 120mm fan set up, attached to my CPU. An open cooler would dump heat into my case which would be pulled through the CPU radiator - something I want to avoid.