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Given the prices of the three cards mentioned, the FTW seems to be the best value of the three. The SC is just a reference PCB with a twin fan cooler, so if going that route there are cheaper cards that might even be in stock sooner.
I've narrowed it down to those 3 as it gets confusing with the whole selection there is. I'll have an enthusiast's PC without being one myself. From what I've gathered too, everyone is going for the FTW now. Oh well, time to get it queue then. Appreciated!