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** OcUK HAS 21 CUSTOM GTX 1080 MODELS READY FOR PRE-ORDER !! **

Gregster said:
Nice :cool:

At least the price of these has kept the second hand value up. I should be able to get a decent return now on my Titan X when I have finished doing all the benchmarks for both :cool:
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It would seem Titan X prices are holding better then I thought. Cheapest second hand one I can find is £540. Not bad I thought they would dip fast to £300
 
After all the panic (come on lets be honest, that was what we were doing!) over the last week about how expensive the custom cards would be I'm glad to see my shakey optimism turned up to be worth having.

Decided to plump for the EVGA FTW. I've not had a high end GPU before and I decided if I'm going to go for one I might as well go all in and pay a few extra quid and get one of the best looking ones.

Impressed by the price of the FTW at OCuk. Only other UK place I can find it online have it for £30 more! Feels good to have bought it from a specialist retailer with a great after sales service reputation.

Now the real waiting begins...
 
D.P. said:
" Only £524.99 inc VAT."
Who was it saying that the AIB partners would not sell less than the FE price, LOL. How wrong they were.
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I'm glad I was wrong, but it's clear now that the FE pricing was all part of an elaborate game of smoke and mirrors, and in a way it is the sacrificial lamb of the series. We're in a situation now where no one is going to recommend that card unless you have some sort of fetish for the design, need x2 for SLI or an SFF build. In every other scenario, you're better off going with a cheaper custom card. Unless we see the FE slashed in price, which is unlikely and would signify a rather embarrassing u-turn by Nvidia, it will probably become the least successful reference card Nvidia have ever produced, in terms of number sold anyway.
 
Legend said:
I'm glad I was wrong, but it's clear now that the FE pricing was all part of an elaborate game of smoke and mirrors
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No, its exactly how NVidia said it was, that the FE was NOT going to be the cheapest and that other cheaper ones would be available

they also said that usually the "reference" model is what they create as a limited run at the start of production and then phase out, because keeping it in production doesn't make economic sense for them to do, and to price it at the base MSRP - this one will stay available for OEM's and SLI and the like, so they had to price it at a point where they weren't just competing with their own partners the whole time

it wasn't smoke and mirrors, its just that no one believed them when they said that there would be cheaper AIB cards available at the lower of the two MSRP's
 
andybird123 said:
No, its exactly how NVidia said it was, that the FE was NOT going to be the cheapest and that other cheaper ones would be available

they also said that usually the "reference" model is what they create as a limited run at the start of production and then phase out, because keeping it in production doesn't make economic sense for them to do, and to price it at the base MSRP

it wasn't smoke and mirrors, its just that no one believed them when they said that there would be cheaper AIB cards available at the lower of the two MSRP's
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But does it make economic sense for them to keep a card in production that precious few people are going to buy! I'm not entirely sure how their previous strategy was a bad one? It was a cheaper card which performed adequately for a good price, therefore it sold many. AIB's understandably didn't like it because it undercut their offerings. Perhaps that indirectly impacted Nvidia though, because therefore they sold less cards to the AIB's, and they were in effect their own competition. I can perhaps see how pricing the FE much higher means they will shift more units to the AIB's, but at the end of the day FE sales WILL suffer. This could be the lesser of two evils though, and if it is offset by more sales to AIB's, they will come out on top. This could explain it all I suppose.
 
SkeeterUK said:
Not sure why the evga ftw is 609 when its been offered for 599 at other places.
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Not to sound like fanboy, but I'd pay an extra tenner to order it here over somewhere like the Bolton-based jokers any day. OCUK may not often be cheap, but at least you can (usually) rely on the aftersales support if something goes wrong.
 
Aretak said:
Not to sound like fanboy, but I'd pay an extra tenner to order it here over somewhere like the Bolton-based jokers any day. OCUK may not often be cheap, but at least you can (usually) rely on the aftersales support if something goes wrong.
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The Bolton based jokers as you call them have jacked it up to £640 now anyway, although it was a smidge under £600 earlier. As you say, I'd rather buy a GPU from OCUK than anywhere else based on my previous experiences. The way they handled the 970 fiasco earned them my custom for a long time yet, so if I get a 1070 and it turns out to have 7.5GB RAM I know I'll be OK haha. ;)
 
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