Hi guys,
Long story short, I am planning to order a prebuilt gaming pc from Overclockers.co.uk today, however last night I stumbled upon reviewcentre.com and ciao.co.uk, both of which had good and bad reviews, the good ones were really good and the bad ones were really bad. I'm left thinking how is this possible, in their webnotes replies their always polite and helpful, I know the common case is most people go on review sites to rant about awful service, etc and that people who get no problems and everything is fine tend not to bother writing a review, but I'm worried now, what do I do if the pc turns up and a part isn't working, etc. I'm not a computer tech genius. Also wondering what have all you guys experiences been with them.
Many thanks in advance.
The Scop
You already know the key thing - customers with complaints are far more likely to voice them than customers without complaints. My guess is that it only takes one percent of customers to be annoyed to generate a roughly equal number of good and bad reviews.
I've had poor service with OcUK once, a couple of years ago. It wasn't that poor, either. I've bought from OcUK dozens of times, maybe a hundred times. I've had a couple of duff bits some years back, which OcUK replaced without any fuss. Straight over the counter while I waited, actually, although I think they don't do that any more. I seem to recall a "testing returned stuff may take a while" kind of sign.
I direct people to OcUK when they ask me where to buy hardware. I've done that with dozens of people and I wouldn't be doing it if I thought OcUK was a bit ropey.
I've been in the shop and I've heard OcUK staff (a) knowing what they're selling and (b) advising customers on the basis of what's best for the customer, not what makes the most profit for OcUK, even to the extent of offering a suggestion that didn't involve buying anything at all from OcUK. Someone had an old system with one component that had failed. CPU, I think. Stuff that wasn't made any more, but did the job well enough for that customer's needs. So the options were buy new motherboard, CPU and memory or buy a secondhand CPU. In many places, the staff would have pushed the new kit at the potential customer and might have been reprimanded if they didn't, regardless of the fact that the best thing for that particular customer was to spend £20 on a CPU that would do the job well enough rather than £200 on new kit they didn't really need.
Sure, it meant that the customer didn't buy anything. That time. No doubt when they next bought some hardware (and PC owners inevitably buy new hardware), they remembered the shop that gave them good advice and didn't hassle them into buying stuff they didn't really need.
OcUK does stacks of repeat business, which wouldn't happen if they sucked. Right now, for example, I'm after a bit of kit that's out of stock at OcUK. I could buy it right now from somewhere else and it's about 15% cheaper there too. But I'm waiting for it to be back in stock at OcUK and paying the extra, because I'd rather shop at OcUK than somewhere else.
This isn't a good place to get a balanced opinion though - OcUK are hardly likely to allow negative reviews of OcUK on their own forums.