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there was a deal laast week for an x1 and fifa 16 for £233 (HUKD)
fifa 16 is worth about £35 so the console was less than £200 on it's own.
fifa 15 is worth about £5-£15 in comparison.
There's a few problems with the deal you're mentioning:
1) I'd need a time machine to buy it.
2) I wouldn't get it for over a month as the package is released on 24/09.
3) It's in euros, so the price is dependent on exchange rate and (possibly) bank charges.
4) The retailer cancelled all orders using the code to get it down to that price.