Cheap. Zlatan is worth about £10. Just because Barca paid well over the odds doesn't mean someone else paying way over the odds, but not as much over, is a good deal. Certainly not cheap.
What makes him not worth €25m? Because he's not played in the overhyped EPL perhaps?
His performances for Ajax, Juventus and Inter as a player who has continually grown and was Inter's potent threat domestically proved he was worth €25-30m but not much more given his failure to produce for Inter in Europe. Its ******* cheap when Barcelona valued him at €75m, rightly or wrongly, 12 months ago and cheap when you wouldn't have expected us to get him for that sort of price, albeit the official announcement is due in minutes despite the fact he's already signed the contract.
Honestly, some people.