Their counting on the tens of millions subbing @ £1 is way more income than a few 100K @ full price I think & its working well for them.So are my eyes deceiving me or you can get 3 months of ultimate for £1 at the moment? How is Microsoft expecting people to pay full price when they are used to these kind of deals.
I mean who in their right mind does not want all 6 new Halo PC games (Reach is due in a few days), The Outer Worlds, Gears of War 5,4 & 1 remastered, Sea Of Thieves, Forza, Metro Exodus, Dead Rising 4 & a whole lot more for only £3.99 a month once the £ for 3 months trial has ended!! (if you buy a recent AMD CPU or GPU you also get 4 months for £1!!)