Interesting. The, Portsmouth store on, Commercial Road gets loads of traffic. I assume this is the one getting the display because we have 2, GAME stores. The other is inside the, Cascades and people generally only go to that one when the other one is packed.
Another step in the right direction is if, Steam gets a section too with a tangible, presentable item you can take to the counter and buy. Essentially it's just a CD key inside so it could be like a credit card size box with a nice credit card inside with the serial stamped on it.
The main idea is that in my opinion PC games are not giftable anymore. If I tell my, sister I want Just Cause 3 on PC for Xmas the first thing she'll do is goto, Commercial Road and go into, GAME. I don't want to give the hassle to someone of signing up to, Steam or GMG. So the only person I option to receiving games from as a gift is my, Brother who understands these facilities. My, Sister would be able to grasp it too but she would still want something for me to unwrap.