From the FAQ
I would be happy to pay this amount compared to the regular CC price plans, unfortunately I'm not eligible.
And I could probably make back the first year selling Lightroom 4 and Elements 10 I have.
Photoshop photography program offer
What is the Adobe Photoshop Photography Program offer?
This offer includes access to Photoshop CC and Lightroom 5, plus feature updates and upgrades as they are available; 20GB of cloud storage for file sharing and collaboration; and Behance ProSite for your own fully customizable professional portfolio. That means you get all the benefits of aCreative Cloud single-app membership for Photoshop CC, but with Lightroom 5 included as well, for about half the monthly price.
This offer is available to customers who own a previous version of Photoshop or Photoshop Extended, version CS3 or later (CS3.x, CS4, CS5.x, or CS6). Requires an annual commitment with monthly billing. Valid from September 17, 2013, through December 31, 2013, in countries where Creative Cloud is purchased directly from Adobe.com.
Can I get Adobe Bridge CC with the Photoshop Photography Program offer?
Yes. Bridge CC is available for download and use as part of your Creative Cloud membership.
I am already a Creative Cloud member. Do I qualify for this offer?
Existing Creative Cloud members who wish to transition to this offer must own a previous version of Photoshop or Photoshop Extended, version CS3 or later (CS3.x, CS4, CS5.x, or CS6).
If you meet this qualification, how you transition will depend on the type of membership you have:
•Photoshop CC single-app members will be automatically transitioned to this new program, with its additional benefits and lower ongoing price.
•Creative Cloud complete members should contact Adobe Customer Service to discuss transitioning to this new offer.
I own an earlier version of Lightroom but not Photoshop. Do I qualify for the Photoshop Photography Program offer?
No. Only customers who own a previous version of Photoshop CS3 or later qualify.
Will the cost of my Photoshop Photography Program membership increase?
Customers who sign up by December 31, 2013 will be able to continue their membership. This price is not a special introductory price for your first year only; it is the standard price for this level of membership. But if you cancel your membership in the future, you will not be able to re-join at this special price