So for point number one, what you're saying is that the developer lost a sale because the person actually didn't like the product that they were going to pay for, and thus cancelled their order? I'm sorry, but they most likely lost a sale because the person discovered that the game was rubbish after trying it out, or it just wasn't for them. The issue here, as has been raised so many times before, is that it is totally unfair to put the burden on the purchaser in these situations. It is absolutely impossible to know whether or not you'll like a game before purchasing it, but as already pointed out, with many other things you can try them or go into a shop and look at it first before making your purchase. And then, after the purchase, if you don't like it you're still protected by laws that allow you to get a refund within a certain time period. Digital goods have no such laws covering them, and so it's just "Oh well, I've wasted £40 on my digital copy of this game, nevermind". No, not nevermind. I'm in no way justifying piracy, but I am saying that developers need to start offering refunds on their games, or they need to provide game demos before the launch of the product. As has been proven countless times, what they say and videos, trailers etc don't reflect anything of the finished product for most game developers. Now though, it just seems to be the accepted norm that if you've bought a game and you don't like it, you're stuck with it. Some platforms are trying to offer ways of refunding, but this needs to be improved, as Steam showed with No Man's Sky. 2 hours isn't long enough to evaluate a game like that.
Games these days are way overpriced for their digital format already. Years ago you could pre-order from sites like Gameplay.com and it would be RRP £34.99 for a disc copy, but you'd easily get £10 off that for pre-ordering and it would be shipped to you before the release date in most cases. Now you get the digital copy, you get all this rubbish DLC that you don't even want, and some titles are upwards of £49.99! So when you don't get a demo, no deal for pre-ordering, and also no real benefit to pre-ordering because stock can't run out, do you really think it's ok to make the purchaser risk losing out if the game isn't for them?
It's very easy for developers to sit back and cry about "lost sales" etc. But it's also becoming the norm for developers to shaft the players and that, is wrong. The No Man's Sky debacle has proven this and something really needs to be done. If developers stopped spending time going on and on about lost sales, and actually put out a demo or a limited time use of their games, I'm sure that many would be happier buying them. And if they don't buy them after trying the demo, they can then take the responsibility for it being their game that lost them a sale and nothing more.
Please would you use the proper forum font colour here? It's off-putting having your text in a colour that clashes with the rest of the forum theme.