There's plenty of racing, just need more of it televised as it'll then naturally get more sponsors involved!
Although things tend to be going the opposite around here at the moment - one of the big sponsors of the Abergavenny Road Race has stopped getting involved so they may not even be able to secure closed roads for it as the council have gone and arranged something else in the town the same weekend!
The 'Hitter' Road Race they had here (Hereford) for the first time last year, was really really popular, even had spectators out for the Sportive I rode ~4-6 hours before it. The sportive(s) filled to capacity and they tied it all into a 'Festival of Sport' in the city with various other events (half marathon & 10k etc) and there was even talk of a Triathlon for the next one. Heard a few weeks back that the guy involved (and driving force behind organising it) from the council actually lost his job over the winter 'due to cutbacks' and now nothing will be going ahead. The sponsored road race also won't go ahead as the council 'cannot afford the disruption' of closing roads. Utterly useless!