Man of Honour
- Joined
- 15 Mar 2004
- Posts
- 28,140
- Location
- Liverpool
jellybeard999 said:Jif was changed to Cif because they wanted to launch the product in the middle east, and it is a swear word in one of their languages, so they changed to Cif internatially. Had to do it as a case study in A-Level economics.
Always amuses me when stuff like that happens. I remember when Arsenal's kit was sponsored by Sega, but they had to change it to Dreamcast when the team played in Italy for the same reason
It means something to do with a feline....
