This is a simple viewpoint though of course, it's not just about the blacks. It is about the blacks, which effectively means much better contrast and stunning HDR.Its totally different tech and comes with its own drawbacks as well. If the only thing you care for is blacks, then your all set.
I still don't get the notion that it "must be in a darkened room". Must be the same people who don't actually own them, just regurtitating the same misleading misinformation instead?