That all makes sense, I'd say the price is still a bit on the high side though. 980s can be had at any point for £350 - 380 ish, so the Fury would have to have a fair bit higher performance to justify the extra cost. But, seeing the price that the FuryX came in at relative to the 980Ti, I can definitely see your predictions being true.
We shall find out soon enough though!
Prices I have found for 980 are £370 - £450 so quite a delta based on make/model there. So I just used a baseline price of ~£380 + 10% or so.
![Smile :) :)](/styles/default/xenforo/vbSmilies/Normal/smile.gif)
Nothing too scientific, just common sense based on current prices at mainstream etailers. I also expect Nvidia to have special deals on 980 and even 980Ti cards to ruin AMDs party.