Soldato
- Joined
- 16 Aug 2009
- Posts
- 8,101
I don't understand why AMD haven't prioritised the enthusiast card first.
Because Nvidia have the market sewn up, marketing hype and clever use of NV only crap like Gameworks and Gsync have tied people into their products and like Xbox live have a captive audience they can suck dry of money.
The only way AMD could compete in that market is to release a faster product and even if they could people would still go "team green" because its seen as the "cooler" brand, you can see the the results of that with ToastyChip's school playground taunting in this thread, even the people who are pleased with this release because they believe it'll bring Nvidias prices down are only want it because they cheaper Nvidia silicon. They have no intention of buying AMD themselves.
Firstly, as others have pointed out, the mid-section market is many times larger than the enthusiast market. AMD want this market. Secondly, it's uncontested - the mid-range market is determined by price-performance and Nvidia have nothing that compete. AMD can, in short, clean up right now.
I'm not really sure who these cards are aimed at, pre-built systems presumably who will looking to compete at a price point. The average user looking to upgrade their existing silicon will almost certainly choose Nvidia because thats what everyone will be telling them to get. "Nvidia is better! Dont' go AMD!" Honestly the amount of ignorant nonsense I read on general forums but the point is its the general perception and you're struggling against the current all the time.
But most importantly of all, it's a chess game. AMD are doing this because Nvidia pursued a different strategy and left themselves vulnerable.
That I do agree with and their foray into the enthusiast market with the Fury's didn't go so well. Technically it was a triumph with the first and only HBM cards for the masses but the enthusiast market isn't interested in technical geekery only fps, performance and "coolness". I think they're doing what they should have done all along, sticking with the "value" market.