Radeon RX 480 "Polaris" Launched at $199

five8five · 13 Jun 2016 at 21:24

Final8y said:
The point is AMD don't want to see any price drop until they have products on the shelves.

It would hurt Nvidia more than AMD. As the 1070 has only just been released there would be numerous requests for rebates or cards returned and then purchased at the new price plus an absolute ****storm on forums and social media.

Final8y · 13 Jun 2016 at 21:36

five8five said:
It would hurt Nvidia more than AMD. As the 1070 has only just been released there would be numerous requests for rebates or cards returned and then purchased at the new price plus an absolute ****storm on forums and social media.

NV has done the rebates before, i don't see NV hurting.

Panos · 13 Jun 2016 at 21:40

CAT-THE-FIFTH said:
Due to the referendum jitters the pound has suffered in recent days.

2% drop to the pound, doesn't justify +29% on price.

Especially when some UK retailers have already posted since last week the RX480 at 220-230

fs123 · 13 Jun 2016 at 21:41

Where's that chinese kid with the 480 benchmarks? He's doing better marketing than AMD at the moment.

karik666 · 13 Jun 2016 at 21:42

Jono8 said:
Indeed, if you google this - 21260-00-20G

Looks to be ~£240.

Its £253 incl vat on that site.

$300 = £210 +20% vat =£252

So the rx480 8gb is the $300 card.

Seanspeed · 13 Jun 2016 at 21:47

Final8y said:
Because then NV could drop the price right now to deflate that buzz.

I've heard people say this, but people have already been buying 1070's and 1080's. Do you have any idea how much vocal criticism they'd get if those people got completely undercut within a couple weeks?

SkeeterUK · 13 Jun 2016 at 21:48

Toss3 said:
Should be £200 if the nvidia prices are anything to go by (US price in £ times 1.2).

Not so since vat bump for lower prices shouldnt be so bad. As in

£200 vat would be £40
nvidias 1080 for example £600 and their vat would have been £120.

So conversion isnt that similar.

h4rm0ny · 13 Jun 2016 at 21:49

AllBodies said:
I guess the most optimistic we can be now is max-clocked 480's are close enough to a 1070 to cause price drops of the 1070.

If that's what you want. But for others of us, a 480 will be fine as a thing in and of itself.

Panos · 13 Jun 2016 at 21:51

Seanspeed said:
I've heard people say this, but people have already been buying 1070's and 1080's. Do you have any idea how much vocal criticism they'd get if those people got completely undercut within a couple weeks?

Nobody will speak, especially if the RX480 beats the 1070 at DX12 (which will because of Async Compute), or Vulcan.

Telecaster · 13 Jun 2016 at 21:51

Seanspeed said:
I've heard people say this, but people have already been buying 1070's and 1080's. Do you have any idea how much vocal criticism they'd get if those people got completely undercut within a couple weeks?

Why would NV have to drop prices based on an AMD card that isn't a rival to either the 1070 or 1080 :confused:

SkeeterUK · 13 Jun 2016 at 21:53

melmac · 13 Jun 2016 at 22:00

£240 for a good brand of 480, that sounds ok. If the performance leaks that are coming out are close to the reality then it will be a very tempting change from the 290 that I have had for over 2 and half years now!!

hyperseven · 13 Jun 2016 at 22:04

melmac said:
£240 for a good brand of 480, that sounds ok. If the performance leaks that are coming out are close to the reality then it will be a very tempting change from the 290 that I have had for over 2 and half years now!!

Gone up since last week, people were saying £180 inc vat.

LoadsaMoney · 13 Jun 2016 at 22:06

CREATIVE!11 · 13 Jun 2016 at 22:08

Pretty disappointed with the news, would have liked to see something above the 480.... maybe closer towards the 1070 performance.

But oh well...

Seanspeed · 13 Jun 2016 at 22:08

Telecaster said:
Why would NV have to drop prices based on an AMD card that isn't a rival to either the 1070 or 1080

Well for one, a few people here think it might be.

But more realistically, just to put it at a better price/performance point. 1070 would likely still be a popular card just because it grazes that minimum for 1440p/60fps, but any huge disparity in price when there's not a huge disparity in performance would look pretty bad, press-wise.

Mtom · 13 Jun 2016 at 22:09

Seanspeed · 13 Jun 2016 at 22:12

So we're gonna see 980/390X-like performance then. As anybody being reasonable expected.

Rattleheadeire · 13 Jun 2016 at 22:13

Maybe I missed it along the thread, but haven't the leaks of the 480 performance we've seen for the 4GB version rather than 8?

fs123 · 13 Jun 2016 at 22:14

Mtom said:

Already sold my 290X when I saw the theoretical performance

Let's hope the temperature and consumption are low so I can crossfire these babies.