Argue my points with me instead of attacking me personally, I don't do that to you. I just make my points ^^^^
I have a stock 290, and (if the 480 delivers and gives me the same or better performance on a lower power budget) ill be getting one.
AMD are targeting a market where nvidia seem to neglect at first, a lot of people want in on VR but a £400+ card is out of reach or impractical. A £200 card that can play most VR games would A) be a better fit and B) sell better as more people can afford this.
Now a lot of people argue that if you spend £600-700 on VR equipment you will fork out another £400-500 on an amazing GPU, i don't think thats the case. Also remember there will be a lot more VR headsets out in a few months that will drive the prices of these down a fair bit (Vive and Rift are only expensive as the market only has 2 silly priced options)
Also iv seen many people on here say "go buy a 970", sure but they are only cheap as they are the last of stock that needs to be shifted .... that and the limited VRAM. The 980 (performance that looks to be on par with the 480 information we have) is still at £300 :/
All good points your making but I think your missing something, look at the 1070 performance, yes its £100+ more expensive but the thing is vastly faster, its like AMD's 750TI, literally, but at a much higher price point, its at a price point where current 390/X 970/80 owners are looking to spend for an upgrade, only that's not what it is, its a side grade at best.
that may be what you want, It may be what thousands of others want and I can respect that.
But I think by enlarge people will feel that AMD have let them down, to put it politely.
So now go back to that 1070 performance, don't you think Nvidia could and would launch a 1060 that is good enough and a cost where basically Nvidia are able to largely deny AMD sales, again?