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Radeon RX 480 "Polaris" Launched at $199

Why do people seemingly view these cards wrongly. Is their any reason to expect the 480 and 1060 to be big upgrades if some people are on a higher based model but from the last generation of cards? These are what they are, 1080p mainstream cards...

The RX480 clearly is a big jump up from the RX380. The 1060 will be a big jump up from the 960. If you own a 970 or 980 then clearly AMD does not have an option for you till next year, why expect this to be it and the 1070 or 980TI are the best priced next options for people on such cards seeking an upgrade.
 
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Mr Latte said:
Why do people seemingly view these cards wrongly. Is their any reason to expect the 480 and 1060 to be big upgrades if they are on a higher based model but from the last generation of cards? These are what they are, 1080p mainstream cards...

The RX480 clearly is a big jump up from the RX380. The 1060 will be a big jump up from the 960. If you own a 970 or 980 then clearly AMD does not have an option for you till next year, why expect this to be it and the 1070 or 980TI are the best options.
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The problem is when you price them around the same as those higher end cards.

Its all well and good naming a card the 1060 as to replace the 960 at 970/80 performance but if its priced like the 970 was its fake.
 
kalniel said:
It's not priced like the 970 was.

970 = $329
1060 = $249
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I don't care about US prices personally, or indeed Nvidia's sketchy paper RRPs. The UK price for the FE has been confirmed at £275 and if the 1070 and 1080 are anything to go by, most custom models will be priced above that, not below. That's bang on 970 pricing.
 
The 1060 is released at the same price at the 760 and 660.

People are mistakenly looking at the 9 series cards s a reliable benchmark for pricing. The problem is the 9 series was a second generation 28nm card on a very mature process that was far cheaper and far higher yields.
 
I guess at the end of the day all that matters is how its priced against other cards on the day of release,not what something cost 2 years ago.
 
Aretak said:
I don't care about US prices personally, or indeed Nvidia's sketchy paper RRPs. The UK price for the FE has been confirmed at £275 and if the 1070 and 1080 are anything to go by, most custom models will be priced above that, not below. That's bang on 970 pricing.
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If you're comparing prices from different times then you can only go on the the US price that nVidia release at. The change in cost of cards relative to the dollar is out of nVidia's hands.


humbug said:
The 970 was $299 up, i bought mine from here for £280, the 1060 are likely to be priced close to that, 480 are $230 and £240 here.
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970 was $329 on release, with non-reference cards generally available at $349 on release. The 1060 non-FE has a RRP of $249, in line with the 660, 760 etc. and not in line with the 970. The 960 was cheaper than the 660 and 760, but it was also much more cut down (128bit bus etc.) The 1060 is more like the previous cards, but even so, it's closer to the pricing of the 960 than the 970.

We'll see what shops/manufacturers do. nVidia have gone as far as to set a specific UK RRP (£239) perhaps in an attempt to prevent over-pricing out of their hands.
 
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They were $299, I remember seeing them ^^^^

fastboy said:
I guess at the end of the day all that matters is how its priced against other cards on the day of release,not what something cost 2 years ago.
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You might as well had bought a 970 to start with :D
 
fastboy said:
I guess at the end of the day all that matters is how its priced against other cards on the day of release,not what something cost 2 years ago.
Click to expand...

Spot on. All of our 'high/mid range' categorisations are entirely arbitrary. What matters is what we can get for our money at the point when we're buying a new card.

As I've said before, it looks like the £200-£250 segment is where the most competition is happening this year, so once places have stock, market forces *should* help give us some of the best value for money, whichever colour you have a preference for.
 
humbug said:
The problem is when you price them around the same as those higher end cards.

Its all well and good naming a card the 1060 as to replace the 960 at 970/80 performance but if its priced like the 970 was its fake.
Click to expand...


The GTX980 was £430 do you expect similar performance with new improvements and new features for the price the 960 was? The 1060 FE is apparently going to be £275 that is still a huge drop.

Come on, that 980 customer is the new 1070 potential buyer. The problem is low cost enthusiasts that bought the 970 now need to spend more to get their upgrade. Part of that is Nvidia's greed and none of their 1070/1080 meeting the listed MSRP for the simple reason their is no competition.

Only NOW can the general consumer get previous enthusiast type performance for this price. It is obvious both camps have tried to bring as much performance as possibly into this price point because their IS competition at this level. So soon we will know how both compare and get an indication if AMD have closed any gap to Nvidia.

Here is why too...
AMD perhaps have been more price conscious than Nvidia...

ixKZGa5h.png
 
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