It was never confirmed, just speculated on until the 380X was eventually released.
Nope it was confirmed by amd about a week after release.
285 was announced in Aug 14, I remember the underwhelming 30 years amd hype event because they needed shareholder notice.
Tech report did a review on the 2ND sep, stating they believed there would be a 285x.
A week later anandtech had confirmation from amd that the 285 wasn't a full chip.
http://techreport.com/review/26997/amd-radeon-r9-285-graphics-card-reviewed/2
http://www.anandtech.com/show/8460/amd-radeon-r9-285-review