So much entitlement kicking around these days.
It's like people think NV owe them a certain performance at a certain price point. Forgetting they are a business with shareholders and they have one purpose, to make money.
From the looks of stock levels of 1070's and 1080's, plus how many people appear to have purchased them, I'd say NV have a really good market and its a pure minority sat complaining.
Oh you mean we should accept a 5% performance increase per generation for £600 and be thankful a la Intel?