Soldato
From his newfound fame and public interest.
If I was "in charge" I would personally be capping him at historic levels of payout, so if his current situation did see an increase in potential payouts then the extra is chopped off.
Would seem to balance the not profiting with the avoiding demonitising him.
Really more important to me would be what hes saying, rather than what hes potentially going to gain out of it financially.