7fps, big whoop. I'd rather put £40 towards something else.
Yeah, AMD
I'm sorry, it's not me who's claiming it's cut-and-dry. Your entire argument is "it doesn't matter how much engineering the Nitro+ has, a basic 2070S with crap cooler is just better end of". It is magnitudes more nuanced than that.
The Zotac Twin Fan looks to have a similar cooling setup to the Inno3D X2. Using that as a substitute then, Hexus have the Nitro+ 3 degrees cooler during gaming and 3.4 decibels quieter (37.4 vs 40.8). Whether 3db is a lot to you depends on your tolerance of noise. Without even getting into the wonderful physics of sound intensity and logarithmic scaling, 3db is double the sound energy and equates to 26% "louder". Take that as you will.
So again, as I've tried to say before, it's not as cut-and-dry as "X is 10% stronger than Y so it's automatically better", is it. If you don't care about noise and just want the FPS, then by all means pay an extra £40 for the 7fps gain you'll see with the cheap 2070 Supers, assuming you think 7fps is worth £40. But then, if you don't care about noise then is 7fps worth
£100 over the reference 5700 XT? If you want that extra 7FPS AND low noise you're looking at £100 premium again to get an EVGA or Strix 2070S.
I refute your stance that the card is poorly priced in relation to its place in the market and its competition, because unless you want raw FPS at the expense of every other metric, the 5700 XT in all flavours at all price points is much better value than the 2070S.
You yourself have clearly considered this and bought the 5700 XT! Surely if you believed your own opinion then you would've bought the £490 2070S