Giving the reference a head start was one thing, they could have at least made sure the partners would be in a decent position to ship out cards within a decent period. At this stage I can see a lot of people dropping their orders in favour of the 1060, which isn't exactly great for AMD.
I've just gone and ordered a Fury X that'll set me back €80 more than my pre-order for the Red Devil 480 was.
I just need to get back to getting stuff done and at that price, and the current horrific wait for the 480 it's just too good to pass up.
Sadly I won't have the 480's lovely dedicated encoding hardware for Premiere Pro, but the Fury X is second to it, while being better in everything else performance wise.
I hope for Vega AMD at least have their supply and manufacturing A game ready.