So did NVIDIA lie about the prices or what?

[joedeath332]

Why complain? Yous are still going to buy them. Lol

Nope sitting happy here with my 980Ti,, and ill just not look at any benchies that might make me consider upgrading in the future

 

[Simon Belmont]

As an american recently moved to the UK not a day passes when I don't throw up my hands in incredulity at the ridiculous prices here. You can pretty much expect near parity in dollar to pounds i.e. 50% increase in cost or more.

They don't call it Rip Off Britain for nothing.

 

[D.P.]

Nvidia never mentioned UK retail prices after price-gouging. they listed US MSRP which is accurate. What isn't clear is if non-FE cards will be available to by on the 27th for the $600 tag.

 

[tommybhoy]

Competitors aren't ripping the hole, they left that honour to Nv, every card@£619-including Asus/Evga.

snip

It's a bit of a habit getting duped.

 

[sam77]

The reason for inflated price PRE-ORDER

wait till their for sale Then see prices drop

hahahaha, sales, good one
Last Black Friday saw a few percent decrease on items nobody wanted

 

[ICDP]

Nvidia never mentioned UK retail prices after price-gouging. they listed US MSRP which is accurate. What isn't clear is if non-FE cards will be available to by on the 27th for the $600 tag.

Non price gouging would be £577 add shipping costs from U.S that could bring prices to ~£590. Regardless of price gouging the 1080 is overpriced by significantly more than recent top end GPUs.

980Ti ~£520
Fury X ~£520

Both of these GPUs were available at this price on release.

 

[Legend]

Nvidia never mentioned UK retail prices after price-gouging. they listed US MSRP which is accurate. What isn't clear is if non-FE cards will be available to by on the 27th for the $600 tag.

It should be clear that releasing a cheaper card that is more powerful, quieter, cooler and more OC'able would make Nvidia rather angry (no one is going to buy the FE then) and the shareholders of those AIB companies also pretty mad! I'll eat my face if we see cards cheaper than the FE which offer better specs. At best we'll get some some crappy blower versions, just so Nvidia can say "look there's your $599 card, stop whining! Now give us your money suckers!!"

 

[DarrenM343]

Fe has better quality parts :d. Anyone can strap on a big fugly fan or two. Not sure if im serious or not -ha.

 

[D.P.]

Non price gouging would be £577 add shipping costs from U.S that could bring prices to ~£590. Regardless of price gouging the 1080 is overpriced by significantly more than recent top end GPUs.

980Ti ~£520
Fury X ~£520

Both of these GPUs were available at this price on release.

Under US prices the 1080 is $50 more than the 980 with about $20 inflation since then.

The fastets cards have always been around the $700 mark:
http://i.imgur.com/SE3TNqZ.png

 

[LegendaryDread]

I'll just leave this here.

tldw: You're paying for premium aluminium fan shrouds.

 

[ICDP]

Under US prices the 1080 is $50 more than the 980 with about $20 inflation since then.

The fastets cards have always been around the $700 mark:
http://i.imgur.com/SE3TNqZ.png

We're not in the US so the only pricing that applies here is UK MSRP which is ~£580 before price gouging. I will wait to see if the cheaper non-FE versions show on 27th before declaring this the release price. So if cheaper 1080s show on release date then it might just match 980Ti and Fury X release prices.

None of this changes the fact the FE edition is price gouging at it's very worst.

 

[Gregster]

No they didn't.

 

[~>Dg<~]

why are people surprised ?

gpu prices been rising for years.they have a product they know will sell well tech sales no it will sell well so they gunna milk it.

you would if you were selling its business.

do i agree with the pricing no.

the 1080 is meant as a 980 gtx replacement. the 980 gtx was £400 for bottom end card or entry.

the 1070 is the 970 gtx replacement which was £270 ish at release.

so as you can see the replacements are just milking it.

if you dont agree just dont buy first month they will drop £50 quid first month or be available elsewhere when whoever realizes how stupid the prices is and does a deal.

 

[FoxEye]

the 1080 is meant as a 980 gtx replacement. the 980 gtx was £400 for bottom end card or entry.

the 1070 is the 970 gtx replacement which was £270 ish at release.

so as you can see the replacements are just milking it.

Yeah you can't "replace" any product in a range with something that costs 50% more!

I look forward to the 1070 costing £400+, and the 1060 £280+

Those of us with enough sense not to get caught up in Pascal fever might be able to afford a 1040 or 1050

 

[Legend]

Yeah you can't "replace" any product in a range with something that costs 50% more!

It seems you can, because that's EXACTLY what Nvidia have gone and done!

 

[varkanoid]

I'll just leave this here.

tldw: You're paying for premium aluminium fan shrouds.

still cracks me up when you watch this and look what the VR woman is doing!! About as excited and animated as a can of spam, in VR.

 

[NirK]

still cracks me up when you watch this and look what the VR woman is doing!! About as excited and animated as a can of spam, in VR.

Why is she even there? Just looks a bit weird tbh.

 

[Safetytrousers]

**

 

[LoadsaMoney]

The reason for inflated price PRE-ORDER

wait till their for sale Then see prices drop

I didn't think they were pre-order, as you can only buy one from 2pm next Friday, when they're out.

 

[Safetytrousers]

We're not in the US so the only pricing that applies here is UK MSRP which is ~£580 before price gouging.

The official release price of 980 was $549. The official MSRP of non-founders editions of the 1080 is $599. Not a huge difference.
I won't be buying a Founders at the current stated UK prices, but let's see how it goes after this initial price bulge.