Its all about money EA do not want to spend the money required to craft a cinematic SP experience which I believe many would play. Not everyone has the time for lengthy MP or online only experiences either.
Pete Moore is seriously wrong about that. Just because EA flawed data says people only play SP once or never does not account for the players who play offline or block the data in their firewall settings from being transmitted
And yet a new IP has proved a huge success, spawning two sequels yet primarily is focussed on SP until game number 3 and even then the MP isn't/wasn't a huge time sink and they started the whole universe/backstory from scratch AND they've got another, fourth sequel planned, yet SP games don't sell? My Flabber is well and truly gasted at EA's idiocy and arrogance. (Mass Effect for those who are unsure what game I refer to)
Sure Battlefront was/is primarily a MP biased game but to have no SP content at all seems misguided. I play MP games a lot (691 hours in BF4 to date, 718 in BF3) but I also really enjoy SP games like Mass Effect and have played both MF3 and 4 SP campaigns along with Hardline's campaign and, so far, CoD WaW's, MW 1 and 2 as well as Black Ops 1 and Advanced Warfare SP too and really enjoyed them too. I would welcome a new Star Wars SP game.