I would say £25m upfront and then at least another £5- £10m depending on performances / success etc (given that its Chelsea who are mainly chasing him)
(After all Utd would have to spend £20m plus on a replacement to even get the goals WR gets in a bad season)
AFAIK 8(or so) of the 12 players who outscored Rooney last year cost less than 20mil, that puts Lukaku into the over 20mil bracket because I can't remember how much he cost, with half of that lot costing less than 10mil, some WAY less than 10mil.
It was likely more of a throw away comment, but make no mistake, there are plenty of top notch players that go EVERY SEASON for incredibly low fee's. This insane notion that all top players cost 20mil +, is just that, insane.
Rooney is hugely ineffective for huge portions of games for huge portions of the season(as are lots of players) and the difference between 250k a week players, and 100k a week players is their ability to be good for 89 minutes of 95 out of 100 games. THats what makes a Ronaldo, Messi, etc, so damn good. Rooney isn't remotely close to being in that bracket. Even if he was in form, for him, I would get shot of him as business wise for the club he's woeful value, sets a terrible example and just encourages other **** players to act out to get better contracts as well.
On the transfer fee, its as simple as this, at 35mil no one is interested because he'll demand similar wages. The buying club has to factor in wages and transfer for combined cost, just as Utd should factor in transfer fee + wages OFF the bill as to what is good value for Utd.
Selling him for 15mil gets 12+mil a year off the wage bill. Keep him to the end of the contract(2 or 3 more years?) and you're talking about spending 24-36million on him before he leaves on a free. Sell him today for 15mil and you've also saved 24-36mil.
The really stupid thing is, you never at any stage had to give him such an absurd contract in the first place, if he threatened to go to Real and demanded 250k a week off them, they'd have laughed in his face, City almost certainly wouldn't have given him anywhere near that. Rooney and his people bluffed Utd big time and Utd fell for it.