While this is great news for the consumer isn't this a huge gamble and possibly even financial suicide for Gigabyte? If everyone who buys the black edition boards exchanges them for new models when the next gen is released then surely Gigabyte will have a black hole in their finances due to no income from next gen boards?
Actually the reality is more likely to be the cost of one of these boards to actually make for gigabyte in the volume they make these is probably about £15
You then buy then for a large mark up.
The advantage of having much more brand power by having everyone buy a gigabyte board is worth more.
If you buy their boards you will buy their GPU's etc.
Also you might see feature creep where more basic features will start to come off the UD3's and move further up the range encouraging you to pay the extra for the board.
It's good business and they would not be doing this if it didn't make serious financial sense for them you can be sure of that.