I played the open beta very briefly and did enjoy it but didnt get off the starting island. my biggest concern about buying the game is not having anyone to play with, which is the reason i eventually quit WoW as friends moved on, and SWTOR has died a death.
Im looking to play with adults basically who like me have jobs and not unlimited time to play and when I log on theres no massive dramas !
Also what is the end game content like ? I usually find leveling and questing fun but don't wanna be bored when I hit the cap.
I looked at unit guild but wasnt sure about playing on NA servers, and the guild seems to be massive now.
I'm pretty much in the same situation as you. Having a job 8-5 and getting to play a few evenings in the week and bits at weekends. Our guild is pretty much the same, though some people have booked time off to play this week!
Endgame at the minut is comprised of 5 man hard mode instances, with larger raids in the pipeline (probably be a few months away at best) and 'rifts' - pretty much the same as in rift the game really. Rifts spawn, and people descend upon them, they spawn monsters and you go through different waves. Completing the rift gives tokens which you use to buy gear.
To be honest, even if there isn't as much 'endgame content' as other MMO's, there is still plenty to do with the way the crafting and enchanting systems are set up. Takes a while to even hit max level in fact!