Terrible Jaguar re-brand
- Thread starter Stu999
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Soldato
Huh, Which market they had to ramp up Taycan production to cope with the demand, dont confuse used market with new!
Soldato
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I dont mean to jump on the bandwagon but.................. (jumps on the band wagon) its bloody awful.Jaguar have been messing around with their logo and so on and have come up with the monstrosities in this link:
Official: The four new design elements that will reinvent Jaguar | Autocar
Four new design elements are “a reimagining that recaptures the essence of Jaguar"www.autocar.co.uk
the JR logo, the mixed up upper/lower case, the font........ and then that advert with the bright colours - its like a clothes advert or something advertising a new OLED TV.
but the worst thing of it all is that Jaguar already have an iconic brand which has stood the test of time, the logo, the leaping cat and the growler all are great.. Perhaps the cars needed to change (though that cancelled EV looked pretty sweet to me) but i just do not think the logo or the badge needed to change.
my view on the cars is that there was nothing wrong with them either, just the customer experience and maybe the reliability needed to improve - but those things are going to have to be even better still if they are expecting to sell all their cars for a minimum of 6 figures.
maybe the cars will be amazing, and ultimately that is what matters, but to me the whole brand and image has taken a massive step backwards from something which was genuinely pretty cool.
Its sad imo
that covered up car out in testing... i really hope they are hiding the shape of it under the camouflage as well because whilst beauty is in the eye of the beholder and all that, the shape looks awful to me.
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This really is a god awful ad, really confusing to whom they are targeting with this.Looks like an advert for a Vivo or Honor phone.
Soldato
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Gerald Ratner thought all good publicity was good publicity.... he was proven wrong. I really hope Jaguar do not go the same way
IF for no other reason than Farage and Musk will claim they called it!.
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Soldato
Have you
To be fair he said his jewellery was total crap and and that some of it was cheaper than a prawn sandwich, hardly the same thing going on here.
To be fair he said his jewellery was total crap and and that some of it was cheaper than a prawn sandwich, hardly the same thing going on here.
Christ on a bike! What on earth is that supposed to be?
Don't worry guys, Jaaag is well and truly saved
Finally! Jaguar's electric super-GT has hit the road. See Britain's Porsche Taycan rival here | Autocar
Prototype for Jaguar's £100k Taycan rival gives a long-awaited first look at the firm's new design language
Chrysler 300C Touring
Fair point.
I've been at Millbrook a few times (with Audi) and seen some heavily disguised motors, but none turned out that much different.
It has that vibe, and look how well that sold over here.
Soldato
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These guys know
twrperformance.co.uk
Heritage | TWR | Tom Walkinshaw Racing | TWR Racing
Tom Walkinshaw Racing was born out of a desire to be better, and to win. A TWR car name with a perfect blend of power, handling and dynamics.
twrperformance.co.uk
Do you think this is some form of corporate espionage? I’m starting to wonder if malicious nation states or competitors line the Chinese/BYD have infiltrated the marketing/diversity departments in British companies.
Presumably with the intention of running those companies into the ground to eliminate competition or to allow them to be bought cheaply as part of a takeover strategy!
I can’t think of what else could explain this kind of behaviour!
Presumably with the intention of running those companies into the ground to eliminate competition or to allow them to be bought cheaply as part of a takeover strategy!
I can’t think of what else could explain this kind of behaviour!
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Soldato
Not to mention EA/Bioware and all the other Sweet Baby infested game studios.
Soldato
This was expected when they announced that Ratner was to be producing the latest Jag advert.
Soldato
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I am really hoping that is the case
Soldato
It’s literally got chunks of foam glued to it!
Soldato
jQGuQr?
taycans haven't been immune to the ev depreciation of most evs sold through fleet bik bargains deals, just a commodity not an aspirational brand
long term that erodes the brand desirability - fool me once.
maybe for GenZ if they grow up in a world of ev's without experience of luddite ICE they won't miss anything though.