Terrible Jaguar re-brand

Donnie Fisher · Thursday at 21:53

I reckon that spy shot car has a sloped back like an XJS

cHk4 · Thursday at 21:57

Basill said:
This really is a god awful ad, really confusing to whom they are targeting with this.

Yea' the ad and logo are terrible.

bigmike20vt · Thursday at 22:39

what I don't get..,.. if going forward jaguar are not interested in the "old fashioned" branding, and they are only expecting a max.of 15% of existing customers.be interested in the new cars, instead wanting new buyers currently unaware or uninterested in jaguars......
Then why do it with jaguar in the 1st place.
create a new brand with a new ethos and either keep making jaguars (possibly as essentially the same car but with different design finishes a bit like cupra born and ID3)
OR just sell the name jaguar to another company,.let them carry on with jaguar and the new and improved car and company aimed at Gen Z can do what they want.

IF it's true they genuinely do not expect existing jaguar customers to like their. new products.anyway I don't see the loss..

Jonnycoupe · Thursday at 22:43

Reality is no one knew Jaguar had stopped selling in UK and about to launch a new car…

Now literally everyone does. :cool:

bigmike20vt · Thursday at 22:49

Jonnycoupe said:
Reality is no one knew Jaguar had stopped selling in UK and about to launch a new car…

Now literally everyone does.

I just hope when they take all the padding off that the ugly duckling becomes a swan!

GarethSouthgate · Friday at 08:34

Jonnycoupe said:
It’s literally got chunks of foam glued to it!

So that's how they're saving costs these days

GarethSouthgate · Friday at 08:35

bigmike20vt said:
what I don't get..,.. if going forward jaguar are not interested in the "old fashioned" branding, and they are only expecting a max.of 15% of existing customers.be interested in the new cars, instead wanting new buyers currently unaware or uninterested in jaguars......
Then why do it with jaguar in the 1st place.
create a new brand with a new ethos and either keep making jaguars (possibly as essentially the same car but with different design finishes a bit like cupra born and ID3)
OR just sell the name jaguar to another company,.let them carry on with jaguar and the new and improved car and company aimed at Gen Z can do what they want.

IF it's true they genuinely do not expect existing jaguar customers to like their. new products.anyway I don't see the loss..

Because it's conspiracy, apparently.

Jonnycoupe · Friday at 08:47

GarethSouthgate said:
So that's how they're saving costs these days

Costs less to not glue the foam on…

BUDFORCE · Friday at 08:53

Jonnycoupe said:
Reality is no one knew Jaguar had stopped selling in UK and about to launch a new car…

Now literally everyone does.

Your are correct.

Still doesn't mean I'd want to buy one though.

Yaayuh! · Friday at 08:59

john_smith said:
These guys know

Heritage | TWR | Tom Walkinshaw Racing | TWR Racing

Tom Walkinshaw Racing was born out of a desire to be better, and to win. A TWR car name with a perfect blend of power, handling and dynamics.

twrperformance.co.uk

Manual supercharged V12.

Yes please.

jpaul · Friday at 09:15

Only memorable car adverts were the Clive Owen bmw shorts , the mache-e with James Brown not bad too, otherwise the new mercedes adds precursor to the jag add ..
car configuration, it's your choice and girl(family) power oriented add.

Jonnycoupe · Friday at 09:23

BUDFORCE said:
Your are correct.

Still doesn't mean I'd want to buy one though.

You are is correct, actually

GarethSouthgate · Friday at 09:48

Jonnycoupe said:
Reality is no one knew Jaguar had stopped selling in UK and about to launch a new car…

Now literally everyone does.

Hang on, wait, Jaguar are not selling cars in the UK any more?

Jonnycoupe · Friday at 09:51

Thats right.

shifty_uk · Friday at 09:52

GarethSouthgate said:
Hang on, wait, Jaguar are not selling cars in the UK any more?

They still have cars but production has completely stopped until the new models come in so you can’t place any orders.

GravyMonster · Friday at 09:53

Basill said:
This really is a god awful ad, really confusing to whom they are targeting with this.

I think they know exactly who they're targeting with this. And its their current market, ie. aging, well off, slightly pudgy men who are up in arms about it because they aren't the target demo any more.

Their problem will likely be that they've now alienated the old market and a fluffy ad with Zoolander-level BS slogans isn't going to win them much new business.

GarethSouthgate · Friday at 09:55

shifty_uk said:
They still have cars but production has completely stopped until the new models come in so you can’t place any orders.

So not forever then? If they did then that would definitely get the conspiracy folks sweating.

GarethSouthgate · Friday at 09:57

GravyMonster said:
I think they know exactly who they're targeting with this. And its their current market, ie. aging, well off, slightly pudgy men who are up in arms about it because they aren't the target demo any more.

Their problem will likely be that they've now alienated the old market and a fluffy ad with Zoolander-level BS slogans isn't going to win them much new business.

Would one advert really stop sane people from buying a car?

shifty_uk · Friday at 09:59

GarethSouthgate said:
So not forever then? If they did then that would definitely get the conspiracy folks sweating.

Yep, new models will go on sale.

I don’t get the theory behind this, something to do with the cars not making them any money but you’d expect a reasonable margin given the prices.

JonRGV250 · Friday at 10:00

GarethSouthgate said:
Would one advert really stop sane people from buying a car?

One advert stopped people buying a certain beer.